Despite slipping back to fourth place for the third quarter of 2013, HLN was the only cable news network to grow in both total day and primetime, posting double-digit increases compared to the third quarter of 2012. This is the third straight quarter HLN is up double digits.
The ratings for Q3 2013 (Nielsen Live + Same Day data):
- Primetime (Mon-Sun): 365,000 Total Viewers / 136,000 A25-54
- Total Day (Mon-Sun): 285,000 Total Viewers / 113,000 A25-54
Compared to the year-ago quarter, HLN is up +20% in total viewers and +15% in A25-54 viewers in total day. In primetime, the network is up +17% and up +24%, respectively.
Every HLN program between 2pm and 7pm was up more than +70% in the A25-54 demographic year-over-year. The daytime programming block (9am-5pm) topped MSNBC by +13% in the demo for the quarter.
More from HLN after the jump. Read more