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Morning Show Ratings

Morning Show Ratings: Week of May 12

morningshowanchors2014“CBS This Morning,” while still in third place, showed the most year-over-year growth of the three network morning shows last week. “CTM” is up +8% in viewers, but down -7% in the A25-54 demo, the preferred news demographic.

NBC’s “Today” showed the most growth in the A25-54 demo: up +7% while also up +5% in viewers. ABC’s “Good Morning America” remains No 1. with a +678,000 viewer lead. “GMA” was up +1% in viewers and up +2% in the A25-54 demo.

“GMA” also edged “Today” by +4,000 viewers (.25%) in the A18-49 demo. That’s a demographic we don’t write about much here, but one that NBC touted in full page ads yesterday showing that “Today” was the No. 1 morning show in that demo.

The averages for the week of May 12, 2014:

  • Total Viewers: ABC: 5.649M / NBC: 4.971M / CBS: 3.101M
  • A25-54 viewers: ABC: 2.158M / NBC: 2.050M / CBS: 940,000


Should NBC Be Describing Its Morning News as Number One?

NBC AdIf you turn to page B7 of today’s New York Times, or B5 of the Wall Street Journal you’ll see a full-page NBC advertisement highlighting some of its number one shows and events (pictured right).

But one of the ad’s claims about NBC’s morning show might fall under the creative advertising category.

The ad describes “Today” as “#1 Morning News.” But if you look under the “We’re Just Getting Started” tagline, you’ll find a small-print notation stressing “Today” is number one in the 18-49 demo.

ABC’s “Good Morning America” recently won its sixth quarter in a row in both total and A25-54 viewers; the key news demo. “Today” has been number one in the 18-49 demo for 46 weeks.

Morning Show Ratings: Week of May 5

morningshowanchors2014“CBS This Morning,” while still in third place, was the only broadcast network morning program to show year-over-year growth among total viewers. “CTM” was up +7% in viewers, but down -5% in the younger demo.

ABC’s “Good Morning America” remains the No. 1 morning show, with a +650,000 viewer lead on NBC’s “Today,” though “Today” had its narrowest gap vs. “GMA” in 6 weeks.

Both shows were down compared to the same week last year. “GMA” was down -5% in viewers and down -1% in the demo, while “Today” was down -8% in viewers and down -4% in the demo.

The averages for the week of May 5, 2014:

  • Total Viewers: ABC: 5.518M / NBC: 4.886M / CBS: 3.205M
  • A25-54 viewers: ABC: 2.103M / NBC: 2.011M / CBS: 955,000

Morning Show Ratings: Week of April 28

morningshowanchors2014The three morning shows were up in viewership last week vs. the same week last year, while “CBS This Morning” was the only show to lose ground in the A25-54 demo, down -7%.

NBC’s “Today” show, which trailed #1 “GMA” by 729,000 total viewers, was up +8% in viewers and +4% in the younger demo. In another younger demo, the A18-49 rating, “Today” has been No. 1 for 45 weeks. “CBS This Morning” was also up +8% in total viewers.

“Good Morning America” was up +3% in viewers and +6% in the demo year-over-year. The ABC morning show has now won in total viewers for 92 of the last 96 weeks.

The averages for the week of April 28, 2014:

  • Total Viewers: ABC: 5.773M / NBC: 5.044M / CBS: 3.263M
  • A25-54 viewers: ABC: 2.164M / NBC: 2.018M / CBS: 1.025

Morning Show Ratings: Week of April 21

morningshowanchors2014The three morning shows were flat, or slightly down in viewership last week vs. the same week last year and only ABC’s “Good Morning America” showed growth in the A25-54 demo, up +4%.

NBC’s “Today” show, which trailed “GMA” by more than 800,000 total viewers, was down -5% in the demo. In another younger demo, the A18-49 rating, “Today” has been No. 1 for 44 weeks.

“CBS This Morning” was flat in viewers year-over-year, but is up double-digits in viewers (+12%), season-to-date. That’s the most percentage growth of the three morning shows. “CTM” is down -11% in the A25-54 demo, year-over-year.

The averages for the week of April 21, 2014:

  • Total Viewers: ABC: 5.678M / NBC: 4.802M / CBS: 2.975M
  • A25-54 viewers: ABC: 2.178M / NBC: 1.925M / CBS: 938,000

 

Morning Show Ratings: Week of April 14

morningshowanchors2014“Good Morning America” wins another week and is the only morning program to show year-over-year growth.

“GMA” was up +1% in viewers and up +4% in the A25-54 demo.

NBC’s “Today” was down -3% in viewers and down -4% in the demo compared to the same week last year, while “CBS This Morning” was down -1% and -10%, respectively.

This week last year was dominated by coverage of the Boston Marathon bombings and aftermath.

The averages for the week of April 14, 2014:

  • Total Viewers: ABC: 5.701M / NBC: 4.903M / CBS: 3.116M
  • A25-54 viewers: ABC: 2.133M / NBC: 1.977M / CBS: 984,000

 

Morning Show Ratings: Week of April 7

morningshowanchors2014“Good Morning America” is the top morning show once again, and wins in the A25-54 demo by its widest margin in three months; it beat second-place “Today” by 279,000 demo viewers, its largest victory since the week of 12/30/13.

“GMA” also showed the most growth in total and demo viewers compared to the same week last year, up +2% and +8%, respectively. “Today’s” seven consecutive months of growth in total and demo viewers is its highest rate of growth in those categories since 1997 and 2001, respectively.

NBC’s “Today” was flat in total viewers year-over-year and down slightly in demo viewers, down -2%. “CBS This Morning” was also flat year-over-year in total viewers, and lost ground in the demo, down -8%.

The averages for the week of April 7, 2014:

  • Total Viewers: ABC: 5.617M / NBC: 4.856M / CBS: 3.041M
  • A25-54 viewers: ABC: 2.212M / NBC: 1.933M / CBS: 956,000

Morning Show Ratings: Week of March 31

morningshowanchors2014In its first week without Josh Elliott, “Good Morning America” not only remained in first place in the mornings, but hit 4-week highs. “GMA” also showed the most growth in the A25-54 demo, up +18% compared to the same week last year and also up +9% in viewers.

NBC’s “Today” show was up double digits year-over-year: +10% in viewers and +13% in the A25-54 demo. And for the second straight Monday, “Today” topped “GMA” in the demo. “Today” has won at least one broadcast day in the A25-54 demo for 5 consecutive weeks.

“CBS This Morning” saw the most growth in the morning among total viewers: +13%, but lost viewers in the demo, down -4%.

The averages for the week of March 31, 2014:

  • Total Viewers: ABC: 5.827M / NBC: 5.112M / CBS: 3.154M
  • A25-54 viewers: ABC: 2.309M / NBC: 2.144M / CBS: 966,000


Morning Show Ratings: Week of March 24 and Q1 2014

“Good Morning America” wins again for the week of March 24, beating #2 “Today” in total viewers by 488,000 viewers and 87,000 demo viewers.

Compared to the same week last year, “Today” saw the most gains in total viewers, up +17%, while “GMA” had the most year-over-year demo growth, up +21%. The NBC broadcast was also up +19% in the demo compared to last year, while “GMA” was up +12% in total viewers. Third place “CBS This Morning” was up in total and demo viewers, +12% and +3%, respectively.

“GMA” also wins its sixth quarter in a row in both total and demo viewers. Its 129,000 viewer demo victory over “Today” was its largest advantage in nearly 20 years.

“Today” showed the most year-over-year quarterly growth in total viewers, up +14%. The NBC broadcast aired from the Sochi Olympics throughout February, beating “GMA” in both total and demo viewers for two weeks. “GMA” saw the biggest quarterly demo gains compared to last year, up +15%. Third place “CBS This Morning” saw gains in total viewers, up +11%, but lost ground in the demo, down -2%.

The averages for the week of March 24:

  • Total Viewers: ABC: 5.771M / NBC: 5283M / CBS: 3.038M
  • A25-54 viewers: ABC: 2.267 M / NBC: 2.180M / CBS: 1.020M

The averages for Q1 2014:

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Morning Show Ratings: Week of March 17

MorningShowNEW“Good Morning America” had a another big week last week. The ABC show saw double digit growth compared to the same week last year: up +14% in viewers and up +20% in the demo. “GMA” is seeing its largest overall season audience in more than 22 years and best A25-54 performance in 8 years.

NBC’s “Today” show, which had the most week-to-week growth of the three morning shows, was also up year-over-year: up +8% in viewers and up +13% in the demo.

“CBS This Morning” grew its audience too, up +10% vs. the same week last year, but was down -5% in the A25-54 demo.

The averages for the week of March 17, 2014:

  • Total Viewers: ABC: 5.798M / NBC: 5.122M / CBS: 3.064M
  • A25-54 viewers: ABC: 2.305M / NBC: 2.144M / CBS: 1.006M

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