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Morning Show Ratings

‘Today’ Poised to Win Second Straight Week

today in sochiAccording to Nielsen national fast program ratings, NBC’s “Today” show has won in total viewers and in the A25-54 demographic for the second week straight as the show originated from Olympic Park in Sochi, Russia.

  • Fast National program ratings for week of February 17, 2014:

NBC: 5,855,000 total viewers / 2,317,000 A25-54
ABC: 5,588,000 total viewers / 2,172,000 A25-54

“Today” topped “GMA” by +278,000 total viewers (+5%) and +145,000 in the demo (+7%). For the first week of the Olympics, “Today” led “GMA” by +3% in total viewers and +7% in the demo.

Compared to the second week of the 2010 Olympics, when “Today” was still the dominant broadcast, NBC was down -7% in total viewers and -21% in the A25-54 demographic. NBC led ABC that week by +1,679,000 total viewers and +950,000 A25-54 viewers.

Final ratings will be released Thursday.

Morning Show Ratings: Week of February 10

MorningShowNEWAs expected, the “Today” show won its first week in 18 months in both total viewers and the younger demo. But the other ratings story emerging from week one of the Sochi Olympics is that “Today’s” morning competition didn’t lose. Both “Good Morning America” and “CBS This Morning” saw their viewership grow year-over-year despite an Olympics boost enjoyed by NBC’s “Today” show.

“Today” saw the biggest growth of the three: up +30% in viewers and up +25% in the demo. ABC and CBS were each up +9% in viewers, while “GMA” was also up (+14%) in the demo. “Today” nudged longtime No. 1 “GMA” by +165,000 total viewers and +162,000 A25-45 demo viewers.

“Today’s” win comes as “GMA” and “CTM” retained nearly all of their audience from the week prior.

Compared to week one of the Vancouver games, when “Today” was still a dominant No. 1, “GMA” was up +33% in viewers and up +27% in the demo while “CBS This Morning” (in 2010 it was “The Early Show”) was up +16% in viewers and down -8% in the demo

The averages for the week of February 10, 2014:

  • Total Viewers: NBC: 6.134M / ABC: 5.969M / CBS: 3.300M
  • A25-54 viewers: NBC: 2.506M / ABC: 2.344M / CBS: 1.139M


‘Today’ Poised to Win First Week in 18 Months

RokerLauerBased on Nielsen national fast program ratings NBC’s “Today” show has claimed a rare win in both total viewers and the younger demo as the show originated from Olympic Park in Sochi, Russia. The last time “Today” won the total viewer measurement was the second week of the London Summer Olympics, the week of August, 6 2012. By the following week, August 13, 2012, ABC’s “Good Morning America” was back on top.

  • Week of Feb. 10, 2014 – Total Viewers / A25-54 demo
  • NBC: 6,221,000 / 2,545,000
    ABC: 6,010,000 / 2,360,000

“Today” topped “GMA” by 211,000 viewers (+4%) and 185,000 in the demo (+8%). The gap during the first week of the Vancouver games saw “Today” leading “GMA” by 1.884 million viewers and 1.011 million in the demo. In February, 2010, “Today” was still the dominant morning broadcast.

As we reported last week, “GMA” came in first last Tuesday, the first time since Nielsen began keeping electronic data records (1991) that a non-Olympics rights holder has won in the morning.

This is preliminary fast national data. Final numbers will be released on Friday.

From Sochi, ‘Today’ Show No. 1 on Wednesday

RokerLauerAfter ABC’s “Good Morning America” came out on top among total viewers on Tuesday — the first time a non-Olympics rights-holding network has won a morning show since the collection of electronic records (1991) — NBC’s “Today” was back on top in both total viewers and the ad-friendly younger demo.

“Today” averaged 6.127 million total viewers to “GMA’s” 5.647 million, a +9% advantage.

In the A25-54 demo, “Today” averaged 2.435 million to “GMA’s” 2.201 million, winning by +11%.

So far, the five full weekday broadcasts from Sochi (Thurs., Feb. 6 to Wed., Feb 12) “Today” is averaging 6.076 million total viewers, up +1% from the same period of the 2010 Vancouver games.

If “Today” wins Thursday and Friday of this week, it’ll be the first weekly win in 77 tries. Final numbers will be out next Friday (delayed a day because of the Presidents’ Day holiday.)

Morning Show Ratings: Week of February 3

MorningShowNEWSplit wins for the morning shows last week. NBC’s “Today” show wins among younger viewers, which hasn’t happened since mid-December, edging ABC’s “Good Morning America” by +18,000 viewers. “GMA” was the most-watched morning show with a +158,000 viewer advantage, stretching its winning streak to 77 weeks.

With the run-up to the Sochi Olympics, NBC saw the most year-to-year growth in both total viewers and the younger demo: up +22% and +20%, respectively.

“GMA” was also up year-over-year, +11% in total viewers and +16% in the demo. A mixed bag for “CBS This Morning” compared to the same week last year: the show is  up +8% in total viewers, but down -4% in the demo.

The averages for the week of February 3, 2014:

  • Total Viewers: ABC: 5.976M / NBC: 5.818M / CBS: 3.352M
  • A25-54 viewers: ABC: 2.370M / NBC: 2.388M / CBS: 1.155M

 

On Day 2 of Sochi Olympics, ‘GMA’ Beats ‘Today’

GMA OlympicsDespite a win for the “Today” show on the first day of the Sochi Olympics, Tuesday’s numbers bring bad news for NBC: according to Nielsen’s Time Period Fast Affiliate data, “Good Morning America” topped “Today” by +804,000 total viewers and +237,000 A25-54 viewers on the second weekday broadcast of the Olympics.

Compared to the same day during the Vancouver Olympics in 2010, “GMA” has slashed the gap with “Today” by -151% in total viewers and -122% in the demo. During the 2010 Games, Today” — which at the time was the dominant morning show –  made significant gains on “GMA” from Day 1 to Day 2 of the Olympics.

In another ratings measurement, Nielsen Fast Nationals, “Today” edged out a win in the demo, beating “GMA” by +90,000 A25-54 viewers. “GMA” still won in total viewers by +412,000. We’ll have the final ratings next week.

The drop for “Today” is consistent with a drop in Olympic ratings: Sunday’s primetime broadcast averaged 26.3 million for NBC, while Monday’s only pulled in 22.4 million, according to TV by the Numbers. ABC may also have gotten a boost from Monday’s episode of “The Bachelor,” which delivered almost 8 million viewers from 8-10pmET.

The win for “GMA” marks the first time since the beginning of electronic records that a network morning show that didn’t carry the Olympics won a morning.

As Temperatures Drop, Morning Shows Hit Multi-Year Highs

MorningShowNEWThe network morning shows saw multi-year viewership highs last week as winter keeps a cold and snowy grip on much of the nation.

“CBS This Morning” had its best viewership in more than five years, since the week of Dec. 15, 2008. The broadcast showed the most viewership growth of the morning shows last week, up +20% compared to the same week last year. “CTM” was also up +11% in the demo.

NBC’s “Today,” which begins three weeks of broadcasts from Sochi, had its biggest total viewer audience since the the second week of the London Olympics in August, 2012. “Today” was up +12% in viewers and up +8% in the demo, year-over-year.

No. 1 “Good Morning America” had its most-watched week since November, 25 2013. Before that, you’d have to go back 22 years — since at least September 1991 — to find a week with more viewers. “GMA” was up the most in the demo +17% year-over-year and was up +12% in viewers.

The averages for the week of January 27, 2014:

  • Total Viewers: ABC: 6.154M / NBC: 5.512M / CBS: 3.416M
  • A25-54 viewers: ABC: 2.450M / NBC: 2.259M / CBS: 1.205M


Morning Show Ratings: Week of January 20

MorningShowNEWABC’s “Good Morning America” wins another week in the mornings, winning by 716,000 total viewers over number two “Today.” It also grew its audience in both measurements compared to the same week last year, +10% in total viewers and +16% in A25-54 viewers.

The NBC broadcast also saw growth, up +10% in total viewers and +7% in demo viewers compared to the same time last year.

“CBS This Morning” showed mixed results: it was up the most in total viewers year-over-year, +14%, but remained flat in the younger demo.

The averages for the week of January 20, 2014:

  • Total Viewers: ABC: 6.056M / NBC: 5.340M / CBS: 3.269M
  • A25-54 viewers: ABC: 2.452M / NBC: 2.230M / CBS: 1.118M

Morning Show Ratings: Week of January 13

MorningShowNEWABC’s “Good Morning America” wins another week in the mornings, and grows its younger viewer audience by +17% vs. the same week last year. It was during the first three weeks of 2013 that “Today” pulled out wins in the demo, before settling back into second place.

The NBC morning program also showed growth in the demo, up +6%, and it was the only broadcast up week-to-week in the demo.

Among total viewers, “CBS This Morning” showed the most growth in the morning: up +10% compared to the same week last year. “GMA” is up +9% and “Today” is up +7% in total viewers.

The averages for the week of January 13, 2014:

  • Total Viewers: ABC: 5.724M / NBC: 5.054M / CBS: 3.012M
  • A25-54 viewers: ABC: 2.310M / NBC: 2.153M / CBS: 1.057M

Morning Show Ratings: Week of January 6

MorningShowNEW“Good Morning America” wins with another big week in the mornings. “GMA” had a nearly 1 million viewer lead on No. 2 “Today” last week. The deep freeze across much of the country kept viewers inside and TVs turned on to the network morning shows.

On Monday 6.481 million tuned in to “GMA” — the most-watched morning show in nearly a year. Monday’s show also marked a 4-year high for “GMA” in the A25-54 demo. “GMA” was up the most year-over-year: up +21% in viewers and up +23% in the demo. NBC’s “Today” was up +12% in viewers and up +10% in the demo. “CBS This Morning” was up +19% in viewers and up +6% in the demo.

The averages for the week of January 6, 2014:

  • Total Viewers: ABC: 6.070M / NBC: 5.107M / CBS: 3.223M
  • A25-54 viewers: ABC: 2.381M / NBC: 2.138M / CBS: 1.102M

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