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Morning Show Ratings

Brian Stelter’s ‘Top of the Morning’ Being Developed as a Lifetime Movie

top_of_the_morning_book_cover_a_pFirst on TVNewser: Brian Stelter‘s “Top of the Morning” which chronicled the rise of “Good Morning America” and the fall of “Today” will soon join the pantheon of Lifetime original movies including “Deadly Honeymoon,” “Romeo Killer” and, more recently, “Bonnie & Clyde.”

“Top of the Morning: Inside the Cutthroat World of Morning TV” has been optioned by Lifetime for a made-for-TV movie, TVNewser has learned.

Production company DiGA Vision had previously bought the rights to the book. Lifetime confirms it is in the early development stage for the film. DiGa Vision founders Liz Gateley and Tony DiSantos will be the executive producers. Their company is also behind the series Ke$ha: My Crazy Beautiful Life” and “My Life Is a Lifetime Movie.”

Stelter’s book on the heated morning show battles was released in April, to a tepid review by his then-employer the New York Times, and placed Stelter on NBC’s bad side for the book’s less than glowing portrait of “Today” co-anchor Matt Lauer and NBC executives.

Stelter left the New York Times last month to join CNN as senior media reporter and host of “Reliable Sources.”

Morning Show Ratings: Week of December 2

AMShowAnchorsEach of the three morning newscasts is doing something right. Last week, each broadcast saw double digit growth vs. the same week last year.

ABC’s “Good Morning America” remains solidly in first place and was up +17% in viewers and up +21% in the younger demo. “GMA” had its best week in the demo in 7 years, since the week of Feb. 26, 2007. Last week, the show bid farewell to weatherman Sam Champion who moved to the Weather Channel.

Meanwhile, No. 2 “Today” had its best week in the news demo since August, 2012, which was the second week of the London Olympics. “Today” was up +11% in viewers and up +18% in the demo.

“CBS This Morning” showed the most growth in the mornings up a whopping +25% in viewers and up +11% in the demo.

The averages for the week of Dec. 2, 2013:

  • Total Viewers: ABC: 5.874M / NBC: 5.213M / CBS: 3.112M
  • A25-54 viewers: ABC: 2.300M / NBC: 2.234M / CBS: 1.057M

Morning Show Ratings: Week of November 25 & November Sweeps

AMShowAnchorsAll three morning newscasts saw year-over-year growth during the Thanksgiving-shortened week, with “CBS This Morning” up the most in viewers (+26%), NBC’s “Today” up the most in the demo (+17%) and “GMA” holding the top spot again. The ABC show was up +17% in viewers and up +16% in the demo. CBS showed +12% demo growth year-over-year while “Today” was up +12% in viewers.

“GMA” also wins the sweeps month — its first back-to-back November sweep victories in 20 years in Total Viewers and in 21 years in A25-54 viewers. The show also grew from last November: up +12% in viewers and up +10% in the demo. NBC’s “Today” also improved on last November, up +7% in both viewers and the demo while “CBS This Morning” grew the most of all three in viewers: up +16% while also increasing in the demo +1%.

Because of Thanksgiving, ABC’s and NBC’s weekly averages are based on three days (Mon-Wed), while CBS’ weekly average is based on two days (Mon and Tues).

The averages for the week of Nov. 25, 2013:

  • Total Viewers: ABC: 6.211M / NBC: 5.243M / CBS: 3.353M
  • A25-54 viewers: ABC: 2.283M / NBC: 2.214M / CBS: 1.091M

The averages for the November 2013 Sweep:

  • Total Viewers: ABC: 5.947M / NBC: 5.192M / CBS: 3.205M
  • A25-54 viewers: ABC: 2.225M / NBC: 2.133M / CBS: 1.061M

Morning Show Ratings: Week of November 18

AMShowAnchorsABC’s “Good Morning America” wins another week in the mornings leading No. 2 NBC’s “Today” show by 662,000 Total Viewers and by 87,000 viewers in the A25-54 demo.

“GMA” also had its best morning in the younger demo in nine months, reaching 2.435 million viewers on Wednesday, November 20.

“GMA,” “Today,” and “CBS This Morning” were all up in both total viewers and the younger demo compared to last year: +14% / +29% for” GMA” and +12% / +8% for “Today.” CBS showed the most growth in total viewers, up +24%, while also adding +22% in the demo. “Today” had it’s closest second place finish to “GMA” in total viewers in four months.

The averages for the week of Nov. 18, 2013:

  • Total Viewers: ABC: 5.919M / NBC: 5.257M / CBS: 3.322M
  • A25-54 viewers: ABC: 2.255M / NBC: 2.168M / CBS: 1.131M

Morning Show Ratings: Week of November 11

AMShowAnchors“Good Morning America” wins another week in the mornings, and is now poised to win its second consecutive November Sweep.

“GMA” had +734,000 viewer lead on “Today,” while the gap among younger viewers sits closer: GMA had a +94,000 viewer advantage in the A25-54 demo for the week of November 11.

“GMA,” “Today,” and “CBS This Morning” were all up in both total viewers and the younger demo when compared to last year: +11% / +11% for” GMA” and +8% / +8% for “Today.” CBS showed the most growth in the morning up +20% in viewers, while also adding +3% in the demo. “Today” saw its best week in both total viewers and the demo since the second week of the London Olympics in August.

The averages for the week of Nov. 11, 2013:

  • Total Viewers: ABC: 5.935M / NBC: 5.201M / CBS: 3.202M
  • A25-54 viewers: ABC: 2.229M / NBC: 2.135M / CBS: 1.037M

Morning Show Ratings: Week of November 4

AMShowAnchors“Good Morning America” had its best numbers in nearly 9 months last week, since the week of Feb. 18, when Robin Roberts returned from medical leave. The “Today” show had its best week in a year.

But only “GMA” is up in both total viewers (+9%) and younger viewers (+3%) year-over-year. “Today” is flat and down -2%, respectively, while “CBS This Morning” is up +6% in viewers and down -10% in the demo.

“GMA” led “Today” by its largest demo advantage in 10 weeks. Season-to-date “Today” is showing improvement in the demo, trailing “GMA” by an average of -63,000 viewers. Last year the gap was -160,000 viewers.

The averages for the week of November 4, 2013:

  • Total Viewers: ABC: 5.979M / NBC: 5.158M / CBS: 3.140M
  • A25-54 viewers: ABC: 2.170M / NBC: 2.046M / CBS: 1.026M

Morning Show Ratings: Week of October 28

AMShowAnchorsABC’s “Good Morning America” wins another week in the mornings leading No. 2 NBC’s “Today” show by 759,000 Total Viewers and by 47,000 A25-54 viewers.

As we reported last week, preliminarily, “GMA” won its first Halloween broadcast in 22 years, a domain that had long been dominated by the NBC morning show. In final ratings for Thursday, “GMA” had a +594,000 total viewer lead and a +79,000 demo lead on “Today.”

Week-to-week, only “Today” saw growth in both total viewers and the demo. “GMA” and “CBS This Morning” were up in the demo but down in total viewers.

Nielsen levels were impacted for the same week last year because of Superstorm Sandy, so a year-over-year comparisons cannot, with certainty, be made. However, when you look at what numbers Nielsen did provide for the week, all three shows are down in the demo, while only “GMA” showed total viewer growth.

The averages for the week of October 21, 2013:

  • Total Viewers: ABC: 5.543M / NBC: 4.784M / CBS: 2.961M
  • A25-54 viewers: ABC: 2.092M / NBC: 2.045M / CBS: 1.004K

Morning Show Ratings: Week of October 21

AMShowAnchors“Good Morning America” wins another week and does it by the widest margin over No. 2 “Today” so far this season. Compared to the same week last year all three newscasts increased their viewership.

No. 3 “CBS This Morning” saw the biggest increase, up +16%. “GMA” grew +14% in viewers and the “Today” show grew by +7%, year-over-year.

The NBC show saw the biggest jump in younger viewers, up +12%. “GMA” was up 8% in the demo, while “CTM” was down -1%.

The averages for the week of October 21, 2013:

  • Total Viewers: ABC: 5.603M / NBC: 4.707M / CBS: 3.021M
  • A25-54 viewers: ABC: 2.086M / NBC: 2.008M / CBS: 988K

Morning Show Ratings: Week of October 14

AMShowAnchorsABC’s “Good Morning America” wins another week in the mornings and grows its viewership by +10% compared to the same week last year. Among younger viewers, “GMA” was down -2%.

“GMA’s” demo drop may have benefited NBC’s “Today” show which got within 8,000 viewers in the demo. That’s the smallest gap since the week of July 8, when “Today” took the demo. “Today” was also up in total viewers last week: +5%.

The biggest growth goes to “CBS This Morning” which was up +16% in total viewers vs. the same week last year. “CTM” was also up in the demo growing +7%.

The averages for the week of October 14, 2013:

  • Total Viewers: ABC: 5.344M / NBC: 4.653M / CBS: 2.927M
  • A25-54 viewers: ABC: 1.980M / NBC: 1.972M / CBS: 1.036M

Morning Show Ratings: Week of October 7

AMShowAnchors

It was another close week in the ratings for the network morning shows, with  NBC’s “Today” finishing fewer than 20,000 viewers behind ratings leader “Good Morning America” in the demo last week.

ABC’s “GMA” led the way in total and demo viewers, with “Today” placing second, and in the case of the demo a very close second. “CBS This Morning” placed third.

Compared to the same week last year, ABC and NBC were up in both total and demo viewers, while “CTM” was up in total viewers, but down slightly in the demo.

The averages for the week of October 7, 2013:

  • Total Viewers: ABC: 5.451M / NBC: 4.751M / CBS: 2.902M
  • A25-54 viewers: ABC: 1.989M / NBC: 1.970M / CBS: 997K

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