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Morning Show Ratings

Morning Show Ratings: Week of July 22 and July Sweeps

Here’s the state of the network morning shows as we enter August: “Good Morning America” is still number one, the “Today” show seems to have bottomed out, and “CBS This Morning” is growing the most.

Rise and shine. Interesting things are happening in the AM.

Compared to the same week last year “Good Morning America” grew its audience by +5%, but lost viewers in the younger demo, down -2%. “Today,” too, grew among total viewers, +6%, but lost -5% in the demo.

No. 3 “CBS This Morning” saw a whopping +25% gain in total viewers and added +8% in the crucial younger demo. The big news last week was the birth of Britain’s Prince George. But morning show viewers didn’t seem to be tuned in. CBS did the least coverage from London.

The averages for the week of July 22, 2013:

  • Total Viewers: ABC: 5.100M / NBC: 4.533M / CBS: 2.815M
  • A25-54 viewers: ABC: 1.806M / NBC: 1.740M / CBS: 919,000

“GMA” also wins the 2013 July sweep for the first time since 1994 in both total viewers and younger viewers. The show split the win last July, taking total viewers while “Today” claimed the demo win.

Once again, “CBS This Morning” showed the biggest growth: +19% in total viewers and +3% in the demo. “GMA” was up +9% in viewers and +4% in the demo and “Today” was up +4% in viewers and flat in the demo.

The averages for July 2013 Sweep:

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Morning Show Ratings: Week of July 15

ABC’s “Good Morning America” was once again the top network morning show in both total viewers and the key adults 25-54 demo last week.

“Today,” which has had a strong few weeks in the demo, slipped to second in both categories.

Compared to the same week last year CBS was up +16% in viewers and up +14% in the demo. As has become the norm recently, “CTM” saw the most growth among the three shows, though it still has a ways to go.

“GMA” and “Today” were up in total viewers compared to last year, though “Today” was down somewhat in the demo.

The averages for the week of July 15, 2013:

  • Total Viewers: ABC: 4.938M / NBC: 4.296M / CBS: 2.718M
  • A25-54 viewers: ABC: 1.761M / NBC: 1.681M / CBS: 893,000

Morning Show Ratings: Week of July 8

For the second time in three weeks, the “Today” show wins in the ad-friendly A25-54 demo while “Good Morning America” remains No. 1 in total viewers.

But of all three shows, it was No. 3 “CBS This Morning” that showed the most growth. Compared to the same week last year CBS was up +20% in viewers and up +6% in the demo. ABC and NBC were also up: “GMA” added +7% in viewers and +2% in the demo, while “Today” was up +3% in viewers and up +4%.

“Today” topped “GMA” by 44,000 viewers in the demo; its biggest advantage since the week of January 14.

The averages for the week of July 8, 2013:

  • Total Viewers: ABC: 4.885M / NBC: 4.359M / CBS: 2.678M
  • A25-54 viewers: ABC: 1.734M / NBC: 1.778M / CBS: 927,000

Morning Show Ratings: Week of July 1

ABC’s “Good Morning America” wins another week and showed the most growth in the mornings. “GMA” was up +15% in total viewers and up +11% in the demo during the July 4 holiday week. “CBS This Morning” was also up +15% in viewers, but down -7% in the demo.

And for the first time in a long time “Today” showed growth when compared to the same week last year. The NBC show is up +4% in total viewers and up +3 in younger viewers. The week of July 2, 2012 was the first without Ann Curry in the co-anchor chair. A decline that had begun months earlier, sped up. At its low point late last Summer, as “GMA” zoomed by, “Today” had shed nearly a third of its audience.

Due to the July 4th holiday, all three programs are based on 3 days (Mon-Wed).

The averages for the week of July 1, 2013:

  • Total Viewers: ABC: 5.146M / NBC: 4.391M / CBS: 2.721M
  • A25-54 viewers: ABC: 1.828M / NBC: 1.712M / CBS: 904,000

‘Good Morning America’ Sees Biggest Morning Lead in 21 Years

ABC’s “Good Morning America” finishes the second quarter of 2013 as the most-watched morning show, winning its fourth consecutive quarter — a feat not accomplished since 1993-1994. Not to be outdone, “CBS This Morning” also had a big Q2, its best — and the closest competitively to NBC’s “Today” — since 1994.

“GMA” outranked “Today” by +789,000 viewers — the largest quarterly gap in more than 21 years. “GMA” also won among the A25-54 demo with a +95,000 viewer lead on “Today.”

“GMA” was up versus the year-earlier quarter: +11% in viewers and +5% in the demo. CBS was also up 5% in the demo and up +19% in viewers, while “Today” was down -6% in viewers and down -11% in the demo.

The averages for Q2, 2013:

  • Total Viewers: ABC: 5.501M / NBC: 4.712M / CBS: 2.895M
  • A25-54 viewers: ABC: 2.017M / NBC: 1.922M / CBS: 1.002M

‘CBS Sunday Morning’ Has Best Q2 Since 1987

“CBS Sunday Morning with Charles Osgood” just had its most-watched second quarter since the advent of people meters, in Sept. 1987, when it was hosted by the late Charles Kuralt. The show had its best Q2 among A25-54 viewers since 2008. “Sunday Morning” which leads NBC’s “Today” and ABC’s “Good Morning America” on Sundays, averaged 5.50M total viewers, up +11% vs. Q2 2012. The show was up +8% in the demo vs. Q2 2012.

Morning Show Ratings: Week of June 24

A year after Ann Curry‘s tearful departure from the “Today” show, the NBC program is seeing signs of progress in the ratings.

“Today” won last week among younger viewers for the first time in more than two months. The win, by just 6,000 viewers, included Matt Lauer‘s interview with Paula Deen,

ABC’s “Good Morning America” still took the week among total viewers, with a 437,000 lead — the narrowest since the week of March 18.

Curry’s final broadcast on June 28, 2012 came two months after the long-dominant morning program lost its first week in nearly 13 years to “GMA.” “Today’s” last weekly win in both measurements came during the London Olympics in August.

Compared to the same week last year “CBS This Morning” was up the most among total viewers jumping +19%. “GMA” was up +10% and “Today,” which, has consistently been losing viewers, actually gained +29,000 viewers from the year-ago week. In the demo, while it claims a win for the week, “Today” was down -9% vs. last year. “GMA” is up +6% and “CBS This Morning” is up +4%

The averages for the week of June 24, 2013:

  • Total Viewers: ABC: 5.070M / NBC: 4.633M / CBS: 2.684M
  • A25-54 viewers: ABC: 1.775M / NBC: 1.781M / CBS: 902,000

After ‘Today’ Deen Win, ‘GMA’ is Back On Top

A day after NBC’s “Today” had its first outright win in more than 10 months over “Good Morning America,” the ABC show was back on top yesterday. According to preliminary Nielsen numbers, “GMA” had a +597,000 viewer lead and a +31,000 A25-54 demo viewer lead on “Today.”

  • Thursday, June 27, 2013

“GMA” – 5.021M Total Viewers / 1.779M A25-54
“Today” – 4.424M Total Viewers / 1.748M A25-54

Morning Show Ratings: Week of June 17

“Good Morning America” wins the week and shows big growth compared to the same week last year. The show’s winning streak is now at 44 weeks — its longest stretch at No. 1 in more than 21 years.

The ABC morning show led NBC’s “Today” by +910,000 Total Viewers and +172,000 A25-54 viewers last week. “GMA” was up +17% in both measurements year-over-year. “Today” was down -6% in both.

No. 3 “CBS This Morning” can boast the biggest Total Viewer growth: +21% vs. last year while also up +10% in the demo.

The averages for the week of June 17, 2013:

  • Total Viewers: ABC: 5.233M / NBC: 4.323M / CBS: 2.595M
  • A25-54 viewers: ABC: 1.902M / NBC: 1.730M / CBS: 834,000

‘Today’ Wins with Paula Deen Interview

The “Today” show got its first win over “GMA” since Hurricane Sandy blew ashore last November. But because the storm knocked out power to millions in the Northeast, that day, Friday November 2, is not counted in official Nielsen records. So you’d have to go back to Monday, August 13, the day after the closing ceremony of the London Olympics for “Today’s” last outright win over “GMA.”

With Matt Lauer‘s interview with Paula Deen, “Today” beat “GMA” in both total viewers and the key A25-54, according to Nielsen preliminary numbers.

“Today” averaged 4.798 million Total Viewers, ahead of “GMA’s” 4.630 million. “Today” drew 1.876 million A25-54 viewers, ahead of “GMA’s” 1.708 million. That’s a 168,000 lead in both Total Viewers and the younger demo.

Final weekly numbers will be released next Friday.

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