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Morning Show Ratings

Morning Show Ratings: Week of June 24

A year after Ann Curry‘s tearful departure from the “Today” show, the NBC program is seeing signs of progress in the ratings.

“Today” won last week among younger viewers for the first time in more than two months. The win, by just 6,000 viewers, included Matt Lauer‘s interview with Paula Deen,

ABC’s “Good Morning America” still took the week among total viewers, with a 437,000 lead — the narrowest since the week of March 18.

Curry’s final broadcast on June 28, 2012 came two months after the long-dominant morning program lost its first week in nearly 13 years to “GMA.” “Today’s” last weekly win in both measurements came during the London Olympics in August.

Compared to the same week last year “CBS This Morning” was up the most among total viewers jumping +19%. “GMA” was up +10% and “Today,” which, has consistently been losing viewers, actually gained +29,000 viewers from the year-ago week. In the demo, while it claims a win for the week, “Today” was down -9% vs. last year. “GMA” is up +6% and “CBS This Morning” is up +4%

The averages for the week of June 24, 2013:

  • Total Viewers: ABC: 5.070M / NBC: 4.633M / CBS: 2.684M
  • A25-54 viewers: ABC: 1.775M / NBC: 1.781M / CBS: 902,000

After ‘Today’ Deen Win, ‘GMA’ is Back On Top

A day after NBC’s “Today” had its first outright win in more than 10 months over “Good Morning America,” the ABC show was back on top yesterday. According to preliminary Nielsen numbers, “GMA” had a +597,000 viewer lead and a +31,000 A25-54 demo viewer lead on “Today.”

  • Thursday, June 27, 2013

“GMA” – 5.021M Total Viewers / 1.779M A25-54
“Today” – 4.424M Total Viewers / 1.748M A25-54

Morning Show Ratings: Week of June 17

“Good Morning America” wins the week and shows big growth compared to the same week last year. The show’s winning streak is now at 44 weeks — its longest stretch at No. 1 in more than 21 years.

The ABC morning show led NBC’s “Today” by +910,000 Total Viewers and +172,000 A25-54 viewers last week. “GMA” was up +17% in both measurements year-over-year. “Today” was down -6% in both.

No. 3 “CBS This Morning” can boast the biggest Total Viewer growth: +21% vs. last year while also up +10% in the demo.

The averages for the week of June 17, 2013:

  • Total Viewers: ABC: 5.233M / NBC: 4.323M / CBS: 2.595M
  • A25-54 viewers: ABC: 1.902M / NBC: 1.730M / CBS: 834,000

‘Today’ Wins with Paula Deen Interview

The “Today” show got its first win over “GMA” since Hurricane Sandy blew ashore last November. But because the storm knocked out power to millions in the Northeast, that day, Friday November 2, is not counted in official Nielsen records. So you’d have to go back to Monday, August 13, the day after the closing ceremony of the London Olympics for “Today’s” last outright win over “GMA.”

With Matt Lauer‘s interview with Paula Deen, “Today” beat “GMA” in both total viewers and the key A25-54, according to Nielsen preliminary numbers.

“Today” averaged 4.798 million Total Viewers, ahead of “GMA’s” 4.630 million. “Today” drew 1.876 million A25-54 viewers, ahead of “GMA’s” 1.708 million. That’s a 168,000 lead in both Total Viewers and the younger demo.

Final weekly numbers will be released next Friday.

Cable Morning Show Ratings: CNN’s ‘New Day’ Delivers Mixed First Week

CNN’s new morning show “New Day” debuted last week to good news and bad news. The good news was that the program was up significantly from the same week in 2012 (+53% in total viewers, +15% in A25-54) and the week prior to launch, and that it topped MSNBC “Morning Joe”–barely–in the adults 25-54 demo.

The bad news was that “New Day” was down compared to CNN’s 2013 average in the time period (-1% in total viewers, -16% in A25-54), and given the immense hype surrounding the show, and the fact that it is clearly targeting a much broader audience than MSNBC’s niche morning offering, expectations were high. Also, given CNN’s overall ratings performance last June, it is not surprising that there would be an improvement this year.

While “New Day” is closest in terms of content to “CBS This Morning,” CNN executives are not expecting to compete with the broadcasters, or even “Fox & Friends,” anytime soon. Rather, they are setting their sights on “Morning Joe.”

“Fox & Friends” was, as usual, the top cable morning show in both total viewers and the key adults 25-54 demo. “Morning Joe” was second in total viewers, with HLN’s “Morning Express” second in the demo. “Morning Express” was third in total viewers, with “New Day” third in the demo. “New Day” was fourth in total viewers, with “Morning Joe” fourth in the demo.

The averages for the week of June 17, 2013:

  • Total Viewers: FNC: 1.099M / MSNBC: 322K / CNN: 302K / HLN: 237K
  • A25-54 viewers: FNC: 255K / HLN: 125K / CNN: 102K / MSNBC: 101K

Morning Show Ratings: Week of June 10

“Good Morning America” continues to lead the pack in the a.m. The ABC show has been the leading morning show among total viewers for 10 months — its longest stretch at No. 1 in more than 21 years.

“GMA” is up +13% in total viewers and up +12% in the demo compared to the same week last year. “CBS This Morning” is again showing the most total viewer growth, up +22%. The broadcast is also up +2% in the demo.

Week-to-week, only NBC’s “Today” showed both total viewer and younger viewer growth. Year-over-year “Today” is down -5% in total viewers and down -10% in the demo.

The averages for the week of June 10, 2013:

  • Total Viewers: ABC: 5.435M / NBC: 4.589M / CBS: 2.720M
  • A25-54 viewers: ABC: 1.986M / NBC: 1.836M / CBS: 850,000

Morning Show Ratings: Week of June 3

“Good Morning America” makes it 42 weeks in row at #1, its longest stretch at the top in more than 21 years.

But it’s #3 “CBS This Morning” that showed the most growth compared to the same week last year. The show is up +30% in viewers and up +19% in the A25-54 demo. “GMA” too, was up big in both measurements: +20% in viewers and +14% in the demo.

NBC’s “Today” was down year-over-year: -5% / -9%. But did increase from the week in both Total Viewers and younger viewers and also won Wednesday and Thursday in the demo.

While ABC and CBS are growing and NBC seems to have stemmed their losses, here’s an interesting stat: 1.32 million more people watched the network morning shows last week, than watched at this same time last year.

The averages for the week of June 3, 2013:

  • Total Viewers: ABC: 5.330M / NBC: 4.506M / CBS: 2.784M
  • A25-54 viewers: ABC: 2.014M / NBC: 1.818M / CBS: 1.000M

Weekend Morning Show Ratings: May 2013 Sweeps

It was a split decision for the weekend morning shows during the May sweeps period. On Saturdays, ABC’s “Good Morning America” won in Total Viewers and NBC’s “Today” won in the A25-54 demographic. On Sundays, “CBS Sunday Morning” won in both ratings measurements.

“GMA Saturday’”s Total Viewer-win is the show’s first May sweeps win since the debut of its current format in 2004. It was the largest-ever overall May sweeps audience for the show’s Saturday edition, which improved upon the year-ago sweep by +17% in Total Viewers. “GMA Saturday” also won in the C3 ratings (commercial ratings + 3 days playback) in both ratings measurements for the first time ever.

On Sundays, “Today” beat “GMA” by +90,000 Total Viewers and +40,000 A25-54 viewers. As usual, ratings stalwart “CBS Sunday Morning” was the most-watched Sunday morning newscast in both Total Viewers and A25-54 viewers, making “GMA” third in both ratings measurements.

The Saturday averages for May 2013 sweeps:

  • Total Viewers: ABC: 3.63M / NBC: 3.54M / CBS: 1.74M
  • A25-54 viewers: NBC: 1.21M / ABC: 1.18M / CBS: 559K

The Sunday averages for May 2013 sweeps:

  • Total Viewers: CBS: 5.75M / NBC: 3.47M / ABC: 3.38M
  • A25-54 viewers: CBS: 1.78M / NBC: 1.11M / ABC: 1.07M

Morning Show Ratings: Week of May 27

Here’s how the morning news race is shaping up heading into the Summer: “Good Morning America” remains #1, the “Today” show, at #2, continues to be down from last year and #2 “CBS This Morning” is showing the most growth of all of them.

The CBS broadcast is up double digits in both Total Viewers (+19%) and younger viewers (+12%) compared to the same week last year. “GMA” is up too (+14% / +12%) and enjoyed its widest lead over “Today” in 12 weeks. The NBC morning show was down -7% in Total Viewers and down -14% in younger viewers vs. last year.

Due to the Memorial Day holiday, Monday is excluded from the averages of all three programs.

The averages for the week of May 27, 2013:

  • Total Viewers: ABC: 5.330M / NBC: 4.506M / CBS: 2.784M
  • A25-54 viewers: ABC: 2.014M / NBC: 1.818M / CBS: 1.000M

Morning Show Ratings: Week of May 20 and May Sweeps

“Good Morning America” wins its first May sweep in 18 years and shows growth compared to the same week last year. At the same time, “CBS This Morning” had its best May since 1994 and was the biggest gainer of the month. The broadcast is up +19% in Total Viewers and up +7% in younger viewers. Some of those viewers, no doubt, at the expense of NBC’s “Today” which shed -6% of its viewership and lost -7% of its younger viewers compared to last May.

“GMA” is also up for the month (+11% / +4%) and remains the #1 morning program leading “Today” by its largest margin in viewers in more than 21 years and its largest demo gap in 20 years.

“CBS This Morning” also showed the most growth for the week, up a whopping +38% in Total Viewers and up +28% in younger viewers. “GMA” was also up (+13% / +6%), while “Today” was down (-5% / -10%). One bright spot for “Today:” it took last Tuesday — the day after the Moore, OK tornado — in the younger demo. That same day “CBS This Morning” drew 4.1 million Total Viewers, its biggest audience since Feb., 2004.

The averages for the week of May 20, 2013:

  • Total Viewers: ABC: 5.704M / NBC: 4.783M / CBS: 3.004M
  • A25-54 viewers: ABC: 2.102M / NBC: 1.992M / CBS: 1.058M

 

The averages for May 2013 Sweep:

  • Total Viewers: ABC: 5.729M / NBC: 4.856M / CBS: 3.174M
  • A25-54 viewers: ABC: 2.128M / NBC: 2.083M / CBS: 1.118M

 

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