Despite a strong March for CNN, MSNBC held on to the second-place spot among the cable news networks in both total day and primetime during the first quarter of 2014. But like CNN and HLN, MSNBC was down compared to the year-ago quarter in both dayparts.
The ratings for Q1 2014 (Nielsen Live + Same Day data):
- Primetime (Mon-Sun): 683,000 Total Viewers / 217,000 A25-54
- Total Day (Mon-Sun): 394,000 Total Viewers / 138,000 A25-54
Compared to Q1 2013, MSNBC is down -9% in total day and -2% in the A25-54 demographic. In primetime, the network is down -10% and -4%, respectively.
In primetime, “The Rachel Maddow Show” and “The Last Word with Lawrence O’Donnell” were both down compared to the year-ago quarter: Maddow’s program was down -2% in total viewers and -4% in the A25-54 demographic and O’Donnell’s show was down -7% and -4%, respectively. “All In with Chris Hayes” — which debuted one year ago today — was the only primetime show to show growth in either ratings measurement, up +6% in the demo despite being down -15% in total viewers compared to the 8pmET timeslot last year.
“Hardball with Chris Matthews” continues to see strong ratings at 7pmET: the show topped CNN by +448,000 total viewers and +74,000 A25-54 viewers for the quarter. Compared to Q1 2013, CNN is up +19% and +16%, respectively.
It was the lowest-rated quarter for “Morning Joe,” “Andrea Mitchell Reports” and “Jansing & Co” since 2010. “Morning Joe” finished second in its time slot, while Mitchell’s program and Chris Jansing‘s program finished third at 1pmET and 10amET, respectively.
More from MSNBC after the jump. Read more