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Ratings

2012 Ratings: Fox News Number One For 11 Straight Years

2012 saw Fox News mark 11 years as the number one cable news channel in total viewers and the demo, though the election didn’t provide much in the way of a ratings bump, with the network only up a bit in total viewers, and down slightly in the demo.

  • Primetime: 2.043 million total viewers/ 423,000 A25-54
  • Total Day: 1.152 million total viewers/ 273,000 A25-54

Unlike CNN, which was down in both total and demo viewers just about every hour, and MSNBC, which was up in both categories just about every hour, Fox News had some high points and low points, with most of its programs roughly on par with their 2011 performances. That said, the network still drew more viewers than CNN, MSNBC and HLN combined in primetime. It was also the second-highest delivery for the network ever in total viewers.

The network’s dayside news programming saw the most consistency, with the 10 AM edition of “America’s Newsroom” and the 11AM and 12PM installments of “Happening Now” posting growth in both total and demo viewers. “America Live” at 1 PM and 2 PM was up double digits in the demo and high single digits in total viewers compared to 2011.

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2012 Ratings: Election Powers MSNBC To Record Ratings

2012 was a banner year for MSNBC, with the network seeing by far the most growth of all the cable news channels. The network placed second in both total and demo viewers in both primetime and total day.

The ratings for 2012:

  • Primetime (Mon-Sun): 905,000 total viewers / 287,000 A25-54
  • Total Day (Mon-Sun): 497,000 total viewers / 166,000 A25-54

MSNBC’s programming was up double digits across the board in both total and demo viewers in 2012, spanning the mornings, daytime and primetime. At 9 PM Rachel Maddow was up +36% in total viewers and +21% in the demo compared to 2011, while 10 PM’s “The Last Word” was up +21% and +19%, respectively. The weakest performer was 8 PM’s “The Ed Show,” which was still up +9% in total and demo viewers from 2011.

MSNBC’s dayside programming was also up big from 2011. At 12 PM “Now with Alex Wagner” was up +30% in total viewers and +29% in the demo, while the 3 PM hour, which featured both Martin Bashir and “The Cycle,” was up +39% in total viewers and +23% in the demo.

In the mornings, “Morning Joe” was up +2% in total viewers, and up +10% in the demo, delivering its best total viewership ever.

MSNBC’s release is after the jump.

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2012 Ratings: CNN Down for the Year, But Finishes 2012 With Strong Q4

CNN had a rough 2012 in the ratings, and was either down or flat in both total and demo viewers in both primetime and total day. The Presidential election provided a boost at the end of the year however, giving the network strong year-end ratings.

The ratings for 2012:

  • Primetime (Mon-Sun): 677,000 Total Viewers / 222,000 A25-54
  • Total Day (Mon-Sun): 415,000 Total Viewers / 134,000 A25-54

In primetime, the network was down -2% in Total Viewers and flat in A25-54 viewers compared to last year, which saw the Arab Spring uprising, the Japanese tsunami and the death of Osama Bin Laden. Despite the big news events of 2012 — political primaries, debates, violence in Syria and the Presidential election, CNN still saw declines this year. In Total Day, CNN was down -13% in Total Viewers and -17% in the A25-54 demographic. CNN was up for the year +5% in M-F primetime.

Piers Morgan Tonight” leads the network in Total Viewers (590,000) and the 10pmET hour of “Anderson Cooper 360″ leads the network in A25-54 viewers (198,000) for 2012. Compared to last year, Morgan’s program is down -19% in Total Viewers and -22% in the demographic, while the 10pmET hour of Cooper’s program is down -27% and -29%, respectively.

CNN’s morning shows, which were retooled and launched at the beginning of the year, were also down in 2012. Both “Early Start” and “Starting Point” were down double digits in both ratings measurements compared to last year. The network’s daytime programming is also struggling, delivering all-time lows in the 12pm-3pmET hours of “CNN Newsroom.”

But the Presidential election was a bright spot for the network: in the fourth quarter of 2012, every CNN program was up in both Total Viewers and the A25-54 demographic compared to the year-ago quarter. Gains were particularly strong in primetime, where the network had its best quarter since Q1 2009: “Erin Burnett OutFront” was up +23% in Total Viewers and +42% in the demographic, “AC 360″ was up +23% in Total Viewers and +28% in the demo, and “Piers Morgan Tonight” was up +18% and +27%, respectively. Read more

2012 Ratings: HLN Declines in Total Day and Primetime

HLN was down significantly compared to 2011, when coverage of the Casey Anthony trial boosted the network’s ratings. In Total Day, HLN was down -27% in Total Viewers and -20% in the A25-54 demographic. In primetime, the network was down -32% in Total Viewers and -22% in the demo.

The ratings for 2012:

  • Primetime (Mon-Sun): 337,000 Total Viewers / 114,000 A25-54
  • Total Day (Mon-Sun): 243,000 Total Viewers / 95,000 A25-54

Nancy Grace‘s 8pmET program was down -43% in Total Viewers and -35% in A25-54 viewers for the year. Jane Velez-Mitchell‘s 7pmET program was down -31% and -26% and Dr. Drew Pinsky‘s 9pmET program was down -46% and -38%, respectively.

HLN’s quarterly ratings also saw declines: In Total Day, the network was down -16% in Total Viewers and -3% in the demographic compared to the same quarter last year. In primetime, HLN was down -25% and -4%, respectively.

There was some good news for HLN in the month of December — despite year-over-year declines in Total Viewers, HLN was up +7% in Total Day and +2% in primetime in the A25-54 demographic.

The Scoreboard: Tuesday, January 1

25-54 demographic (Live +SD)

  • Total day: FNC: 230 | MSNBC: 123 | CNN: 252 | HLN: 100
  • Primetime: FNC: 232 | MSNBC: 158 | CNN: 318 | HLN: 93

5p: 6p: 7p: 8p: 9p: 10p: 11p: 12a:
FNC
TheFive:

125

Baier:

223

Report:

287

O’Reilly:

270

Cliff:

206

Cliff:

237

Cliff:

318

Hannity:

152

MSNBC
O’Donnell:

141

Sharpton:

112

Matthews:

102

EdShow:

155

Cliff:

157

Cliff:

181

Cliff:

259

Maddow:

164

CNN
SitRoom:

269

SitRoom:

295

Burnett:

330

Cooper:

325

Morgan:

295

Cooper:

335

Burnett:

392

Morgan:

183

HLN
Express:

44

Express:

21

Jane:

21

Grace:

88

Mysteries:

84

Mysteries:

105

Mysteries:

89

Mysteries:

96

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The Scoreboard: Monday, December 31

25-54 demographic (Live +SD)

  • Total day: FNC: 254 | MSNBC: 160 | CNN: 312 | HLN: 80
  • Primetime: FNC: 198 | MSNBC: 189 | CNN: 383 | HLN: 79

5p: 6p: 7p: 8p: 9p: 10p: 11p: 12a:
FNC
TheFive:

317

Baier:

315

Shep:

216

Baier:

192

TheFive:

183

Baier:

217

NYE:

305

NYE:

429

MSNBC
Live:

197

Sharpton:

173

Matthews:

230

EdShow:

202

Cliff:

195

Cliff

177

Cliff:

142

Maddow:

109

CNN
Blitzer:

263

Blitzer:

240

Cliff:

275

Cliff

248

Cliff:

341

NYE:

559

NYE:

939

NYE:

825

HLN
Express:

61

Express:

55

Making

59

Grace:

34

Mysteries:

88

Mysteries:

114

Grace:

87

Mysteries:

130

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The Scoreboard: Sunday, December 30

25-54 demographic (Live +SD)

  • Total day: FNC: 132 | MSNBC: 132 | CNN: 104 | HLN: 113
  • Primetime: FNC: 105 | MSNBC: 92 | CNN: 112 | HLN: 94

5p: 6p: 7p: 8p: 9p: 10p: 11p: 12a:
FNC
NewsHQ:

100

Report:

82

Report:

93

TheFive:

123

Pirro:

95

Report:

97

Huckabee:

108

Pirro:

143

MSNBC
MTP:

73

CliffCvg:

61

MTP:

75

CliffCvg:

67

MTP:

141

DailyRndwn:

67

SexSlaves:

151

SexSlaves:

200

CNN
Newsroom:

92

Newsroom:

112

Newsroom:

79

Top2012:

137

Morgan:

96

Newsroom:

103

Top2012:

87

Morgan:

113

HLN
Mysteries:

111

Mysteries:

100

Mysteries:

92

Mysteries:

104

Mysteries:

60

Mysteries:

120

Mysteries:

82

Mysteries:

179

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The Scoreboard: Saturday, December 29

25-54 demographic (Live +SD)

  • Total day: FNC: 142 | MSNBC: 158 | CNN: 112 | HLN: 121
  • Primetime: FNC: 147 | MSNBC: 188 | CNN: 93 | HLN: 99

5p: 6p: 7p: 8p: 9p: 10p: 11p: 12a:
FNC
NewsHQ:

78

NewsHQ:

107

Report:

154

Huckabee:

164

TheFive:

133

Report:

144

JER:

78

TheFive:

77

MSNBC
Maddow:

141

O’Donnell:

127

Caught:

167

Lockup:

165

Lockup:

138

Lockup:

261

Lockup:

326

Lockup:

341

CNN
Newsroom:

122

Blitzer:

93

Newsroom:

118

Best2012:

110

Morgan:

96

Newsroom:

73

Best2012:

91

Morgan:

62

HLN
Mysteries:

104

Mysteries:

71

Mysteries:

119

Pennington:

82

Mysteries:

87

Mysteries:

128

Grace:

115

Mysteries:

129

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The Scoreboard: Friday, December 28

25-54 demographic (Live +SD)

  • Total day: FNC: 222 | MSNBC: 173 | CNN: 109 | HLN: 87
  • Primetime: FNC: 333 | MSNBC: 253 | CNN: 115 | HLN: 103

5p: 6p: 7p: 8p: 9p: 10p: 11p: 12a:
FNC
TheFive:

332

Baier:

335

Shep:

313

O’Reilly:

454

Hannity:

342

Greta:

203

O’Reilly:

188

Hannity:

143

MSNBC
Matthews:

241

Sharpton:

250

Matthews:

228

EdShow:

273

Maddow:

242

O’Donnell:

244

EdShow:

115

Maddow:

161

CNN
Blitzer:

162

Blitzer:

114

Burnett:

90

Cooper:

145

Morgan:

95

Cooper:

104

Burnett:

91

Morgan:

101

HLN
Express:

40

Express:

67

Jane:

75

Grace:

81

Mysteries:

103

Mysteries:

126

Grace:

156

Mysteries:

212

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The Scoreboard: Thursday, December 27

25-54 demographic (Live +SD)

  • Total day: FNC: 207 | MSNBC: 159 | CNN: 128 | HLN: 83
  • Primetime: FNC: 290 | MSNBC: 253 | CNN: 150 | HLN: 113

5p: 6p: 7p: 8p: 9p: 10p: 11p: 12a:
FNC
TheFive:

274

Baier:

296

Shep:

297

O’Reilly:

400

Hannity:

268

Greta:

203

O’Reilly:

172

Hannity:

149

MSNBC
Matthews:

216

Sharpton:

201

Matthews:

184

EdShow:

223

Maddow:

298

O’Donnell:

238

EdShow:

166

Maddow:

141

CNN
Blitzer:

191

Blitzer:

151

Burnett:

155

Cooper:

173

Morgan:

132

Cooper:

145

Burnett:

130

Morgan:

101

HLN
Express:

41

Express:

27

Jane:

39

Grace:

92

DrDrew:

141

Grace:

82

Showbiz:

116

DrDrew:

74

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