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Ratings

The Scoreboard: Saturday, November 10

25-54 demographic (Live +SD)

  • Total day: FNC: 198 | MSNBC: 191 | CNN: 162 | HLN: 115
  • Primetime: FNC: 133 | MSNBC: 258 | CNN: 146 | HLN: 154

5p: 6p: 7p: 8p: 9p: 10p: 11p: 12a:
Fox News ElectionHQ: ElectionHQ: Report: Huckabee: Pirro: Stossel: JER: Pirro:
177 200 127 114 136 158 117 126
MSNBC Caught: Caught: Caught: Lockup: Lockup: Lockup: Lockup: Lockup:
99 113 158 241 256 279 281 156
CNN Newsroom: Blitzer: Newsroom: Cooper: Newsroom: Newsroom: Cooper: Newsroom:
143 192 207 176 119 143 137 125
HLN Mysteries: Mysteries: Mysteries: Mysteries: Mysteries: Mysteries: Mysteries: Mysteries:
121 111 100 161 158 143 131 110

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The Scoreboard: Friday, November 9

25-54 demographic (Live +SD)

  • Total day: FNC: 308 | MSNBC: 289 | CNN: 179 | HLN: 87
  • Primetime: FNC: 386 | MSNBC: 417 | CNN: 168 | HLN: 152

5p: 6p: 7p: 8p: 9p: 10p: 11p: 12a:
FNC TheFive: Baier: Shep: O’Reilly: Hannity: Greta: O’Reilly: Hannity:
436 462 413 489 334 332 261 226
MSNBC Matthews: Sharpton: Matthews: Concert: Maddow: O’Donnell: EdShow: Maddow:
319 372 385 422 468 357 286 250
CNN Blitzer: Blitzer: Burnett: Cooper: Morgan: Cooper: Burnett: Morgan:
214 195 202 194 132 178 137 99
HLN Express: Express: VelezMitch: Grace: Mysteries: Mysteries: Grace: Mysteries:
22 26 50 115 130 179 175 121

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For the First Time Since 2001, MSNBC Wins the Primetime Demo Three Nights Straight

MSNBC beat Fox News in primetime (8-11pm) in the key adults 25-54 demographic in the first three nights after the election. This is the first time in nearly twelve years — since January 1-3, 2001 — that MSNBC has won in demo viewers for three nights in a row in primetime. Fox News remains the top cable channel in Total Viewers.

On Wednesday, MSNBC averaged 765,000 demo viewers to Fox News Channel’s 683,000. On Thursday, MSNBC drew 514,000 demo viewers to FNC’s 418,000. On Friday, MSNBC had 417,000 demo viewers to FNC’s 386,000. It should be noted that Bill O’Reilly was off Thursday and Friday and Sean Hannity was off Friday, and their respective programs had guest hosts.

Rachel Maddow‘s program was the highest-rated show in cable news among younger viewers on Wednesday and Thursday, and was second to Fox News’ “The O’Reilly Factor” on Friday.

The Scoreboard: Thursday, November 8

25-54 demographic (Live +SD)

  • Total day: FNC: 332 | MSNBC: 340 | CNN: 177 | HLN: 82
  • Primetime: FNC: 418 | MSNBC: 514 | CNN: 244 | HLN: 99

5p: 6p: 7p: 8p: 9p: 10p: 11p: 12a:
FNC TheFive: Baier: Shep: O’Reilly: Hannity: Greta: O’Reilly: Hannity:
458 334 388 553 325 377 348 338
MSNBC Matthews: Sharpton: Matthews: EdShow: Maddow: O’Donnell: EdShow: Maddow:
388 445 453 476 568 499 357 380
CNN Blitzer: Blitzer: Burnett: Cooper: Morgan: Cooper: Burnett: Morgan:
162 224 204 240 247 246 124 163
HLN Express: Express: VelezMitch: Grace: WWYD: WWYD: Showbiz: WWYD:
41 59 96 91 117 89 55 70

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The Scoreboard: Wednesday, November 7

25-54 demographic (Live +SD)

  • Total day: FNC: 499 | MSNBC: 493 | CNN: 507 | HLN: 80
  • Primetime: FNC: 683 | MSNBC: 765 | CNN: 465 | HLN: 94

5p: 6p: 7p: 8p: 9p: 10p: 11p: 12a:
FNC TheFive: Baier: Shep: O’Reilly: Hannity: Greta: O’Reilly: Hannity:
536 579 565 859 723 466 456 323
MSNBC Matthews: Sharpton: Matthews: EdShow: Maddow: O’Donnell: EdShow: Maddow:
561 584 687 611 918 762 445 459
CNN Blitzer: Blitzer: Burnett: Cooper: Morgan: Cooper: Burnett: Morgan:
428 480 443 492 403 501 349 278
HLN Express: Express: VelezMitch: Grace: Dr.Drew: Showbiz: Dr.Drew: Grace:
46 34 90 86 99 96 95 81

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2012 Election Ratings: A Split Decision At The Business Networks


In addition to the broadcasters and “big three” cable news channels, the cable business networks provided election coverage of their own on Tuesday night. Not surprisingly, the ratings were much, much smaller than the other networks, and much closer too.

From 7 PM to 1 AM, CNBC averaged 322,000 total viewers, while Fox Business Network averaged 284,000 viewers. In the adults 25-54 demo, FBN was on top with 138,000 viewers to CNBC’s 136,000. Note: both networks went past 1 AM, which included President Obama’s acceptance speech, however that hour was listed as paid programming on FBN, so those numbers were not immediately available. Bloomberg TV isn’t rated by Nielsen, and thus is not included.

Compared to election night 2008, CNBC was down -27% in total viewers and -13% in the demo, echoing the performance of most of the other news channels on election night. FBN was up substantially from 2008, but at that time it was not yet a full-service client of Nielsen, and was only a year old.

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The Scoreboard: Tuesday, November 6

25-54 demographic (Live +SD)

  • Total day: FNC: 1.744 | MSNBC: 980 | CNN: 1.917 | HLN: 108
  • Primetime: FNC: 4.456 | MSNBC: 1.998 | CNN: 4.582 | HLN: 154

5p: 6p: 7p: 8p: 9p: 10p: 11p: 12a:
FNC TheFive: Election: Election: Election: Election: Election: Election: Election:
1.251 1.763 2.833 4.070 4.519 4.765 4.356 2.629
MSNBC Matthews: Election: Election: Election: Election: Election: Election: Election:
676 901 1.264 1.584 2.058 2.348 2.448 2.351
CNN Blitzer: Blitzer: Election: Election: Election: Election: Election: Election:
1.119 1.701 2.750 3.873 4.648 5.195 5.313 4.710
HLN Express: Express: WWYD: WWYD: WWYD: WWYD: WWYD: WWYD:
110 129 168 202 137 124 61 45

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Election Night Ratings: CNN Tops Cable For The Night, FNC Tops Cable In Primetime, NBC Tops Broadcast, But Viewership Down From 2008

The 2012 Presidential election is over, and as was the case in 2008, 10s of millions of Americans turned to TV for their real-time results. That said, it appears as though far fewer people watched the returns last night than did in 2008. It is also worth noting that the 2008 numbers arfe from 8-11 PM, while last night’s numbers go from 7PM-2AM. I will update with a direct, hour to hour comparison when I get it.

The big winner among the cable news channels in the ratings was CNN, which topped both Fox News and MSNBC in total viewers and the key demo of adults 25-54 for the night. The win is a huge one for CNN, as the network has struggled this year in the ratings. That said, it was down substantially compared to 2008, when it managed to top many of the broadcasters. That was not the case this year.

Update: I have the 8-11 PM numbers, and they show Fox News topping cable. In fact, FNC had its best primetime ever in total viewers, topping the night of the VP debate in 2008.

On the broadcast side, NBC looks to be the big winner, though final numbers won’t be in until a bit later. That said, NBC and ABC appear to be down compared to election night in 2008, CBS was the only broadcaster to grow from 2008.

I will have full analysis of the ratings later today.

Cable:

Total Viewers (7PM-2AM)
CNN — 8,836,000
FNC — 7,708,000
MSNBC — 4,604,000

Total Viewers (8PM-11PM)
FNC — 11,453,000
CNN — 9,251,000
MSNBC — 4,666,000

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The Scoreboard: Monday, November 5

25-54 demographic (Live +SD)

  • Total day: FNC: 582 | MSNBC: 408 | CNN: 233 | HLN: 98
  • Primetime: FNC: 992 | MSNBC: 689 | CNN: 326 | HLN: 64

5p: 6p: 7p: 8p: 9p: 10p: 11p: 12a:
FNC TheFive: Baier: Shep: O’Reilly: Hannity: Greta: O’Reilly: Hannity:
611 716 757 1.214 1.012 751 632 511
MSNBC Matthews: Sharpton: Matthews: EdShow: Maddow: O’Donnell: EdShow: Maddow:
457 482 481 573 797 691 625 440
CNN Blitzer: Blitzer: Burnett: Cooper: Morgan: Cooper: Burnett: Morgan:
236 292 330 383 231 364 335 258
HLN Express: Express: VelezMitchell: Grace: DrDrew: Grace: Showbiz: DrDrew:
121 101 89 82 42 67 45 55

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The Scoreboard: Sunday, November 4

25-54 demographic (Live +SD)

  • Total day: FNC: 356 | MSNBC: 240 | CNN: 163 | HLN: 114
  • Primetime: FNC: 445 | MSNBC: 354 | CNN: 156 | HLN: 119

5p: 6p: 7p: 8p: 9p: 10p: 11p: 12a:
FNC TheFive: FNSunday: Shep: Kelly/Baier: Hannity: Greta: Kelly/Baier: Hannity:
333 402 424 453 438 445 368 344
MSNBC Matthews: Sharpton: Matthews: EdShow: Maddow: O’Donnell: EdShow: Maddow:
249 301 316 322 370 369 251 292
CNN Election: Lemon: Lemon: Wolf/Cooper: Morgan: Lemon: Wolf/Cooper: Morgan:
177 146 152 159 151 159 207 198
HLN Mysteries: Mysteries: Mysteries: Mysteries: Mysteries: Mysteries: Mysteries: Mysteries:
73 60 122 132 117 108 125 148

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