President Obama is hosting U.K. Prime Minister David Cameron this week, and it has been announced that the pair will be giving only one joint interview. It won’t be NBC, ABC or CBS, nor will it be Fox News or CNN.
Rather, the pair will be speaking to CBS Sports and Turner Sports during halftime of the first game of the NCAA playoffs Tuesday evening. CBS Sports’ Clark Kellogg will interview the pair, with the game set to air on TruTV. It will be Kellogg’s third time interviewing the President.
For Obama and Cameron, doing the interview during halftime ensures a much larger and more diverse audience than if it were standing by itself. From an audience perspective, one would prefer to be on a larger platform like CBS, but TruTV could see record ratings from this year’s March Madness tourney. Look for CBS News and CNN to take advantage of their sister divisions, and feature clips on their newscasts.
On a related note, CBS News has the only interview with Prince Harry as he travels in Brazil for the Queen’s Diamond Jubilee. The interview will air on “CBS This Morning” Tuesday and Wednesday.
The full announcement of the Obama/Cameron interview, which includes a somewhat glaring error, is below. See if you can spot it.