B&C’s Michael Malone reports from the National Association of Broadcasters show in Las Vegas about the CBS affiliate meeting. It seems that one of the big topics of discussion was CBS News and “CBS This Morning.” It sounds as though the affiliates are enthused with how things are going.
Chris Cornelius, chairman of the CBS affiliates board, said enthusiasm among the board in Vegas regarding the long underperforming morning show was higher than it’s been in years. “We’ve got a wonderful advantage in that we do [hard] news in the morning,” he said.
ABC and NBC are poaching viewers from each other, he added, while CBS is attracting viewers seeking something more substantial in the a.m.