CBS Comm. Dept. Slimmed Couric Down

> Update: 11:43pm: Check out this “Couric morph…”

Following up on this: “CBS blames the ‘editorial staff’ of a promotional magazine for doctoring a photo to dramatically slim Katie Couric down, but those editors are in fact the network’s PR staff,” Broadcasting & Cable says.

A CBS spokesman said “the editorial staff of Watch magazine retouched the photo without the knowledge of Katie Couric or CBS news management.” But the staff consists of “CBS’ own communications department,” John Higgins notes. (Executive VP of communications Gil Schwartz is listed as editor in chief.)

“Through a spokesman, Couric says that she prefers the original photo ‘because there’s more of me to love…’”

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