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Chemistry With NBC Sealed Re/code Deal for Walt Mossberg, Kara Swisher

recode304With the announcement that they’ve partnered with NBC to establish the technology-focused site Re/Code, co-CEO”s Walt Mossberg and Kara Swisher told The Wrap that chemistry was key in choosing the peacock network.

“We wanted a media company and the news part of a media company,” Mossberg said.  “You realize how important chemistry is to your comfort level. Pat took personal ownership of this. Terry was in. In the end we had a bidding war between NBC and another media company. We made the decision we felt most comfortable with.”

For Swisher, doing things differently was a draw.

“It started when Pat Fili (Krushel) asked me to come over to talk about how to innovate,” Swisher said. “I knew her not very well from my AOL book. We started to talk about how to disrupt the news business.”

The new site launched on January 2.

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