Sorry, couldn't resist.

CNBC's "Marijuana Inc." anchored by Trish Regan was CNBC's best documentary premiere in both A25-54 viewers and Total Viewers.

The first airing Thursday night at 9pmET averaged 696,000 A25-54 demo viewers, beating MSNBC, CNN and HLN in that hour.

The re-air at 1amET averaged 349,000 demo viewers putting it first of all cable news channels in that hour.