Susan Krakower, VP for strategic development at CNBC, says "my job is to bring the volume up at CNBC."

In a story about Jim Cramer's Mad Money in today's Hollywood Reporter, Krakower says "you want to be listening to Jim."

Paul Gough reports: "In the year since its debut last March, Mad Money has improved upon the viewership of Bullseye, the show it replaced at 6 p.m. Mad Money averaged 252,000 viewers and 82,000 in the adults 25-54 demographic at 6 p.m. for the quarter, compared with Bullseye's 99,000 viewers and 36,000 in the demo."