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Counting Down Again In The Morning

MSNBC’s Countdown with Keith Olbermann will re-air at 9 a.m. beginning next Tuesday, Rick Kaplan announced in a memo today. He’s calling it a “sample” for viewers who currently watch MSNBC Live after Imus in the Morning.

Kaplan writes: “Beginning next Tuesday, we’re going to give our morning viewers a chance to sample a program they may not have had the opportunity to watch. Countdown will get an additional re-air at 9am on weekdays. It is, after all, a program about ‘the stories you’ll be talking about tomorrow,’ so it should be a natural fit.”

Spud at ICN hates the idea: “It’s bad enough that MSNBC can’t compete directly with FNC and CNN in the mornings with live news because Imus is on. To delay the start of live news to 10 am further undermines MSNBC’s credibility as a cable news network…”

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