Couric’s Newscast Has No Urgency, No Bite, No Edge, No Personality

Why is the CBS Evening News with Katie Couric a disappointment?

“Here’s your answer: There is no urgency to this broadcast, no bite, no edge and — for the most part — no personality,” Verne Gay writes. “It is often like a pudding pop for the toothless crowd. Too polite, too nice, too eager to please and too willing to leave viewers at the end of each show with a little smile or a little tear, most often courtesy of soft-news guy Steve Hartman.”

Read the rest…

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.