CourtTV Adjourns

CourtTVc_1231.jpgThe AP’s David Bauder writes, “…with the new year, Court TV (1991-2007) adjourns.” Tomorrow the channel “that burst into public consciousness with the O.J. Simpson trial and other big-name courtroom dramas in the 1990s becomes part of television history.”

CourtTVd_1231.jpgThe network, which is being renamed truTV, will maintain six hours of “legal-oriented material during the day” to be called “In Session.” Bauder writes that network execs consulted outside experts to find a new name, even holding an in-house contest for ideas. Some 5,000 suggestions came in.

Frank TV (now a sketch show on TBS) was one popular suggestion as was True Nation, “but truTV tested better with focus groups,” Bauder writes.

MEDIABISTRO EVENTS

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