CourtTV Adjourns

The AP’s David Bauder writes, “…with the new year, Court TV (1991-2007) adjourns.” Tomorrow the channel “that burst into public consciousness with the O.J. Simpson trial and other big-name courtroom dramas in the 1990s becomes part of television history.”

The network, which is being renamed truTV, will maintain six hours of “legal-oriented material during the day” to be called “In Session.” Bauder writes that network execs consulted outside experts to find a new name, even holding an in-house contest for ideas. Some 5,000 suggestions came in.

Frank TV (now a sketch show on TBS) was one popular suggestion as was True Nation, “but truTV tested better with focus groups,” Bauder writes.

Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews.