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Archives: March 2011

Rev Up for NASCAR's Digital and Social Media Director Gig

Ladies and gentlemen, start your engines. NASCAR is looking for a digital and social media communications director, who can help make the brand a leader among all sports properties.

The experienced digital strategist should be able to create innovative campaigns, and manage and influence leaders in diverse locations. You’ll set goals for consumer communications and sponsorship marketing, while staying on top of online trends in order to ensure NASCAR as an innovator.

The ideal candidate should have at least 12 years of experience, and be passionate about digital communications. You’ll need to have a collaborative nature, as you’ll be working with staff, third-party partners, celebrity talent and media. Those who can dictate best practices and handle crisis communications in the digital space are most wanted. Interested? Apply here.

For more openings and employment news, follow The Job Post on Twitter @MBJobPost.

ABC, Fox News, and Senator Marco Rubio

When is a “first interview” not a first interview? Apparently when it involves Senator Marco Rubio (R-FL.).

Yesterday, ABC News announced that it had secured the “first national interview” with the Senator since he was elected in November, 2010. The interview ran last night on ABC’s 11:30 PM program “Nightline.” The big news from that interview: Rubio saying that he would not run for President in 2012:

There was just one problem: by the time 11:30 rolled around, Rubio had wrapped up a live interview on Fox News Channel’s 9 PM program “Hannity.” In that interview, not only did he rule out running for President, but Vice President as well:

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How Dylan Ratigan went from Garage Jockey to Financial News Expert (and where he’s going next)

Dylan Ratigan‘s path to MSNBC dayside anchor has had some interesting turns. From a middle of the night job preventing parking garage scams, to director of Global Managing Editor for corporate finance at Bloomberg. So what did it take to get there? And what’s next? Here’s the final part of this week’s MediaBeat.

You can also watch this video, and all our MediaBeat interviews on our YouTube channel.

NBC Doesn’t Cover GE Tax Story, Critics Go Into Attack Mode

Last week, the NY Times reported that General Electric earned $14.2 billion in profits last year, but paid nothing U.S. federal taxes. It became a big story, and a number of news organizations, including ABC News, covered it.

One place it was not covered was on NBC’s airwaves (with an asterisk, see after the jump). Ordinarily this would not be an issue, except that 49% of NBCUniversal is owned by GE, and up until January GE owned a majority of the company (Comcast currently controls 51% of NBCU).

In other words, it became an issue of corporate interference, as The Washington Post‘s Paul Farhi writes:

During its Friday broadcast, “NBC Nightly News With Brian Williams” had no time to mention that America’s largest corporation had essentially avoided paying federal taxes in 2010. Or its Saturday, Sunday or Monday broadcasts, either.

Did NBC’s silence have anything to do with the fact that one of its parent companies is General Electric?

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CBS Sports Reinstates Luther Vandross' "One Shining Moment"

CBS Sports is reinstating the Luther Vandross version of “One Shining Moment” at the conclusion of the network’s NCAA Tournament coverage next Monday night. Last season featured Jennifer Hudson, which wasn’t exactly a hit with college basketball fans.

“Both versions are great. She (Hudson) did a great job,” said Harold Bryant, CBS Sports’ vice president for production. “We just felt like we wanted to go back to Luther.”

CBS Sports’ creative director Doug Towey suggested using the song in 1987. Since then, the network has used four versions: David Barrett (1987-93), Teddy Pendergrass (1994-99), Vandross (2003-09) and Hudson (2010).

Jay Wallace Upped at Fox News Channel

Fox News Channel has promoted Jay Wallace to VP of news and senior executive producer of news and politics. He had been VP of news editorial product since June, 2008.

The promotion makes Wallace (pictured to the right of Shepard Smith) the number two news executive at the channel after senior VP of news editorial Michael Clemente.

“Jay has proven himself to be a talented producer and respected leader within FNC,” said Clemente in a statement. “His consistent performance and experience will continue to be a valued asset to the network.”

In his new role Wallace will assist Clemente in management of the news division, and in his production role he will oversee special political programming in addition to the daily news responsibilities.

Wallace joined FNC in 1996 as a tape coordinator. In the years since has has also served as NY bureau chief, EP of “Fox Report with Shepard Smith” and EP of news.

The FNC release is after the jump.

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Austin Carr Calls Chris Bosh A 'RuPaul Lookalike'

Austin Carr has officially passed Tommy Heinsohn as the most annoying/biggest homer color commentator in the NBA.

RuPaul lookalike? Stay classy, Cleveland.

Starbucks Renews ‘Morning Joe’ Sponsorship Deal, Companies Expand Pro-Social Offerings

Starbucks has renewed its sponsorship of MSNBC’s “Morning Joe,” ensuring that the program will be “Brewed by Starbucks” for the foreseeable future. Starbucks first began its sponsorship of the program in June, 2009.

As part of the deal, MSNBC and Starbucks announced a slate of pro-social initiatives, with a particular focus on community and education.

Starbucks CEO Howard Schultz appeared on the program this morning, where he laid out the pro-social aspect of the partnership:

Among the pro-social initiatives: Each month “Morning Joe” will have on a s a guest someone who is making a difference in their community. MSNBC will be partnering with Donors Choose to help fund projects in local communities, with every MSNBC employee getting a gift card to use on the site.

In addition “Morning Joe” will be televised live from four schools across the country over the course of the next year.

The financial terms of the agreement were not disclosed.

More information, after the jump.

> Related: Mediabistro has its own partnership with Starbucks. Read more about that here.

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truTV To Air College All-Star Game On Friday

truTV will air the 2011 College All-Star Game on Friday, April 1 from Houston. Dave Ryan will call the action alongside Greg Anthony starting at 5:30 p.m. ET.

Prior to the game, the NCAA Tip-Off show will air with Arizona head coach Sean Miller joining Greg Gumbel, Seth Davis and Steve Smith in the studio.

The game will feature such seniors as Dwight Hardy (St. John’s), Jacob Pullen (Kansas State), Kenneth Faired (Morehead State), Kalin Lucas (Michigan State), and Brad Wanamaker (Pittsburgh).

Who’s Leading the TVNewser Katie Couric Poll?

She may be on vacation, but Katie Couric is not letting her Twitter followers down as she’s been keeping up with her daily #WOTD Tweet. On Monday, as speculation heightened that Couric would be leaving the Evening News when her contract expires in a couple months, we put up a poll asking: Who should be the next Evening News anchor? The poll is still open so feel free to vote if you haven’t already.

  • Who’s in the lead? And what about the “other” write-ins?

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