TVNewser Show TVSpy LostRemote AgencySpy PRNewser FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

ESPN Doesn't Care About Major League Soccer

MLS Cup – the final match of the 2010 Major League Soccer season – takes place this weekend. You were planning to watch, right? Oh, what’s that? You were confused where it was being held? You wouldn’t be alone.

ESPN.com posted the wrong venue and didn’t bother to post the TV options for a game it is televising.

Now, this mistake could be a simple typo, but it’s indicative of the Worldwide Leader’s attitude toward American soccer. Despite shelling out millions and earning kudos for its coverage of the World Cup, ESPN can’t be troubled to truly support MLS. Viewership is down 12 percent as a result. Furthermore, ESPN.com’s Soccernet is shockingly devoid of US news, while SI.com’s soccer page and MLSsoccer.com (full disclosure: I write for them) continue their commitment to growing the sport in the US.

As league, MLS continues to move in the right direction. It’s a shame the network that’s supposed to help it grow isn’t doing a similar job.

Mediabistro Event

TVNewser Show Coming to NYC on April 29!

TVNewser ShowThe TVNewser Show Seminar & Media Job Fair will explore the way TV business and technologies are changing through informative panels and discussions with industry experts. Attendees will also have the opportunity to network with other like-minded professionals at the event's exclusive media job fair. Register before midnight on April 28 to save on on-site pricing!