ESPN will provide stats, facts, and up-to-the-minute news on foursquare’s new Events platform as part of a new agreement announced Thursday.
During foursquare check-ins at sporting events, fans will be able to access news and information from ESPN about that game.
At the end of a game, foursquare users will see an ESPN link in their check-in history that will take them to a mobile site in order to view more information about the event.
“Through our new Events platform, users can easily tell their friends not just where they are, but also what they’re doing, while unlocking valuable information about the events they’re attending,” said Jonathan Crowley, director of business development for foursquare. “We’re thrilled to work with ESPN to provide our more than 10 million users with the most up-to-date information on the sporting events they’re checking in to.”
And for all you foursquare junkies like myself who are wondering if ESPN will have a badge – users who follow ESPN on foursquare and check in at a venue where the network has left “Tips” will unlock the “ESPN Foam Finger.”
“Having ESPN integrated into foursquare’s check-in functionality is a great way to serve highly engaged fans at the game,” said John Kosner, senior vice president, digital and print Media at ESPN. “Teaming up with the talented team at foursquare is in line with our goal to deliver our content wherever fans are, and foursquare’s growing audience of 10 million users is an important place for us to be.”
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