TVSpy LostRemote AgencySpy PRNewser FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

ESPN'S NBA Telecast Beats ABC's

According to Sports Media Watch, Sunday night’s New York Knicks-Miami Heat game earned a 3.3 overnight rating while Sunday afternoon’s Los Angeles Lakers-Oklahoma Thunder tilt checked in at just 2.9.

Why is that unusual?

Well, the former game was shown on cable (ESPN), while the latter took place on network television (ABC). Normally, network broadcasts far outstrip their cable counterparts. Combine that with Sunday night’s Oscars, and it’s surprising that so many people watched the Knicks-Heat.

Both overnights were well ahead of last season, however. Everyone wins.

Mediabistro Course

Multimedia Journalism

Multimedia JournalismStarting September 25, learn how to create interactive packages with photos, audio, and video! Taught by a multiplatform journalist, Darragh Worland will teach you how to come up stories that would be best told in a multimedia format, and create original content for that package using photos, slideshows, and short video and audio pieces. Register now!