TVSpy LostRemote AgencySpy PRNewser FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

ESPN'S NBA Telecast Beats ABC's

According to Sports Media Watch, Sunday night’s New York Knicks-Miami Heat game earned a 3.3 overnight rating while Sunday afternoon’s Los Angeles Lakers-Oklahoma Thunder tilt checked in at just 2.9.

Why is that unusual?

Well, the former game was shown on cable (ESPN), while the latter took place on network television (ABC). Normally, network broadcasts far outstrip their cable counterparts. Combine that with Sunday night’s Oscars, and it’s surprising that so many people watched the Knicks-Heat.

Both overnights were well ahead of last season, however. Everyone wins.

Mediabistro Course

Get $25 OFF Podcasting

PodcastingStarting July 31, learn how to develop and create your own podcast in just a a matter of weeks! In this course you'll learn how to determine the goals of your podcast, pinpoint your concept, contact and book guests, distribute and market your podcast and more. Get $25 OFF with code CLASS25. Register now!