Fox Is Optimistic About Business News

Ad Age has a Q&A with Neil Cavuto:

What’s Fox’s angle on business news? How do you do it differently? We tend to look at the whole picture. I’m guilty of being an optimist and being positive because I see good numbers. You predict enough crashes and real estate fallouts, and eventually, like a broken clock, you’ll be right. The pessimists have been woefully wrong. How is the tone different though? Economic news has been reported in a very monotone way — if it’s about numbers, it’s automatically dull. It’s assumed you don’t have a personality if you’re interested in this stuff…This stuff jazzes me.

Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews.