Keep an eye out over the next couple of days for cable news ratings stories in your local newspaper (and online, of course).

TVNewser hears the New York Times is prepping a feature on Glenn Beck. Since Beck’s “You Are Not Alone” special March 13, his show has been averaging 587,000 A25-54 demo viewers and 2.24M Total Viewers at 5pmET, making it FNC’s third most popular show after O’Reilly and Hannity.

Meanwhile, we hear another story will hit the wires later today or tomorrow morning about MSNBC’s ratings gains. Insiders tells us MSNBC is poised to beat CNN for the month of March in the A25-54 demo and, for the first time ever, in Total Viewers.