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Grace, Beck, Showbiz Help HLN Gains

Grace_7.31.jpgHeadline News is on track to post its best total day delivery in history. A Headline News spokesperson says the growth is thanks to “double-digit gains from 7p to midnight in signature programs Glenn Beck, Nancy Grace and Showbiz Tonight.”

Click continued to read the press release…


Headline News Averaging Most Total Viewers on Record Year-to-Date –aided by Double-Digit growth in July.

Headline News Attracts More Unduplicated P25-54 Viewers than FNC and MSNBC in July.

HLN is currently on track to post its best P2+ total day delivery in history aided by double-digit gains from 7p to midnight in signature programs Glenn Beck, Nancy Grace and Showbiz Tonight.

July 2007 vs. July 2006
7p Glenn Beck up 60% in P2+ (295k vs. 184k) and up 11% in P25-54 (111k vs. 100k)
8p Nancy Grace up 24% in P2+ (572k vs. 463k) and up 50% in P25-54 (209k vs. 139k)
9p Glenn Beck up 62% in P2+ (359k vs. 221k) and up 30% in P25-54 (113k vs. 87k)
10p Nancy Grace up 36% in P2+ (387k vs. 285k) and up 52% in P25-54 (167k vs. 110k)
11p Showbiz Tonight up 46% in P2+ (333k vs. 228k) and up 38% in P25-54 (155k vs. 112k)

Again in July, HLN outperforms FNC in P25-54 cumulative audience. This is the 5th time in 2007 that HLN has placed 2nd to CNN in the demo, leaving MSNBC in third place and FNC in fourth

P25-54
CNN 26,567,000
HLN 24,285,000
MSNBC 23,320,000
FNC 22,501,000

P2+
CNN 58,850,000
FNC 51,557,000
HLN 51,295,000
MSNBC 49,268,000

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