Former MSNBC VP Tammy Haddad, now president of Haddad Media, has been named to the Folio: 40. An annual list of magazine industry “influencers and innovators.” Haddad is honored for showing “the magazine world that producing compelling video content doesn’t have to be an expensive proposition.” Hadded is working with Newsweek on their video ventures.
In February, Haddad coordinated a five-hour live Webcast covering the Super Tuesday primaries. It cost $2,000 to produce, and quickly found a sponsor, Dodge. It was streamed by roughly 100,000; they did another one for the so-called Potomac Primaries a week later. Next up for Haddad and Co. is a live Webcast of the Pope’s visit to the U.S.-an exclusive Haddad has dubbed a “Popecast.”