In her first week on the air Joy Behar is averaging 177,000 A25-54 viewers, down 6% from the re-air of “Issues with Jane Velez Mitchell” that it replaced. “Issues” averaged 188,000 demo viewers in Sept.
In the demo, Behar trailed FNC’s Hannity by 72% (635,000); CNN’s Larry King by 34% (268,000) and MSNBC’s The Rachel Maddow Show by 27% (242,000). Last night, Behar increased the year-to-date average of the 9pm hour by 7% (177,000).
In Total Viewers, Behar is averaging 523,000, up 1% from Velez Mitchell’s September average.
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