Jan #’s: 25-54 Demo Vs. 2005

Summing up the 25-54 demo data for January 2005 vs. the same month a year ago: FNC and CNN down in total day and prime, while MSNBC is up and HLN and CNBC are mixed…

Total day ’06: FNC: 235,000 / CNN: 145,000 / MSNBC: 91,000 / HLN: 96,000 / CNBC: 45,000

Total day ’05: FNC: 318,000 / CNN: 173,000 / MSNBC: 82,000 / HLN: 106,000 / CNBC: 51,000

% change: FNC: -26% / CNN: -16% / MSNBC: +11% / HLN: -9% / CNBC: -12%

Prime ’06: FNC: 319,000 / CNN: 202,000 / MSNBC: 150,000 / HLN: 114,000 / CNBC: 76,000

Prime ’05: FNC: 485,000 / CNN: 273,000 / MSNBC: 119,000 / HLN: 102,000 / CNBC: 64,000

% change: FNC: -34% / CNN: -26% / MSNBC: +26% / HLN: +12% / CNBC: +19%

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