‘John King USA’ Sees Ratings Rebound

Our sister blog FishbowlDC checks in on CNN’s 7 PM show “John King USA” and finds that 2011 has been a good year for the program, despite plenty of rumors that the show may be on the chopping block:

But whether or not there’s any truth to the ever-churning rumor mill, King’s recent spike in ratings has surely caught the attention of CNN brass.  For the month of March, the program’s one-year anniversary, “John King USA” enjoyed its best numbers ever, topping MSNBC’s “Hardball” in both total viewers (850k vs. 722k) and in the key demo, adults ages 24-54 (315k vs. 207k).  Despite the catty gossip columns and broody blog posts, King’s viewership grew a whopping 132% in the demo (25-54) and 64% in total viewers vs. the same period one year ago.

Read the rest, here

Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews.