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Katie Debuts: Call It “The CBS Evening Magazine” Or “30 Minutes”

Howard Kurtz: “Katie Couric broke the mold last night. Her CBS Evening News was more magazine show than news show, more 60 Minutes than Cronkite headline service. In fact, the number of full-fledged stories about something that happened yesterday amounted to — let me count here — one…”

Tom Shales: “A title change would seem to be in order. Maybe ‘The CBS Evening No-News.’ Or ‘The CBS Evening Magazine.’ Or ’30 Minutes.’ Whatever it was, Katie Couric did a brisk, engaging job of getting the strange new show off the ground…”

MEDIABISTRO EVENTS

Use Social Media to Market Your Business

Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews.