TVSpy LostRemote AgencySpy PRNewser FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

‘Katie’ Launch Draws Big Ratings

The series premiere of the new syndicated talk show “Katie” was a very solid one ratings-wise. According to Nielsen metered market ratings, Katie Couric‘s talk show debuted to a 2.8 household rating/8 share. That would make it the strongest new daytime talk show launch since 2002, when “Dr. Phil” also launched to a 2.8/8.

Compared to the other talk show competition: “Steve Harvey” debuted last week to a 1.5 rating/4 share, “Jeff Probst“ debuted yesterday to a 1 rating/3 share, “Ricki Lake“ debuted yesterday to a 0.8 rating/2 share (worth noting that Lake was affected by a retransmission dispute in the New York market, which likely affected ratings somewhat) and the second season of Anderson Cooper‘s talk show debuted to a 1.3 rating/4 share.

“Katie” even manged to improve on its “General Hospital” lead-in by +12%.

The final ratings will likely be slightly different, but don’t expect any drastic changes in the numbers. The more important numbers for Disney and Couric — the weekly ratings — will be available next week.

Mediabistro Course

Social Media 101

Social Media 101Get hands-on social media training for beginners in our online boot camp, Social Media 101. Starting September 4, social media and marketing experts will help you determine the social media sites that matter most to you, based on your personal and professional goals. Hurry, this boot camp starts next week! Register now!