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Katie’s Second Day: 10.13 Million Viewers

Wednesday’s CBS Evening News attracted 10.13 million viewers, making it the top-rated evening newscast on Katie Couric‘s second night. Here are the numbers:

 Total viewers25-5418-49
CBS10,130,0002.71.9
ABC7,110,0002.11.6
NBC7,040,0001.91.4
Couric averaged three million viewers more than NBC and CBS. Her broadcast was down 25 percent in total viewers and down 31 percent in the 25-54 demo from Tuesday.

Click continued for the CBS press release…




THE “CBS EVENING NEWS WITH KATIE COURIC” IS IN FIRST PLACE
FOR THE SECOND CONSECUTIVE NIGHT

10.13 MILLION VIEWERS WATCHED THE “CBS EVENING NEWS” LAST NIGHT

CBS BROADCAST IS ALSO DOMINANT IN KEY DEMOS

Last night’s (6) CBS EVENING NEWS WITH KATIE COURIC attracted 10.13 million total viewers, finishing in first place for the second consecutive night, while easily beating “NBC Nightly News” (7.04 million viewers) and ABC’s “World News” (7.11 million viewers).

The CBS EVENING NEWS beat both NBC and ABC by more than two full ratings points and by more than three million viewers each. Compared to the same night a year ago, the CBS EVENING NEWS was up +42% in households (7.1/14 vs. 5.0/10), while NBC dropped -26% (5.0/10 from 6.8/14) and ABC decreased -25% (4.9/10 from 6.5/13).

The CBS broadcast increased +38% in total viewers (10.13 million vs. 7.34 million), while NBC decreased -23% (7.04 million vs. 9.20 million) and ABC also decreased -23% in total viewers (7.11 million vs. 9.20 million).

The CBS EVENING NEWS showed gains in the key news demographic of adults 25-54: up +42% (2.7 vs. 1.9) compared to the same night last year. Additionally, the CBS broadcast was up +27% in adults 18-49 (1.9 vs. 1.5). NBC was down -30% in adults 25-54 (1.9 from 2.7) and down -33% in adults 18-49 (1.4 from 2.1), while ABC was down -25% in adults 25-54 (2.1 from 2.8) and down -20% in adults 18-49 (1.6 from 2.0).

In household ratings, the last time the CBS EVENING NEWS finished in first place for two consecutive nights was in 1998 (Friday, July 10 and Monday, July 13).

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