Last Week’s Evening News Ratings

> Update: 4:38pm: NBC’s press release: “”NBC Nightly News with Brian Williams” was the most-watched network evening newscast during the second quarter 2005 and for the week of June 20-24…The NBC newscast has now placed first for 23 straight quarters.

The NBC Nightly News was #1 in total viewers last week, while ABC’s World News Tonight was #1 in the 25-54 demographic. “Despite 91% coverage on Tuesday and Thursday, World News Tonight still outperformed Nightly News by 190,000 Adults 25-54 (2.0 vs. 1.9),” an ABC press release says. This is the sixth consecutive week ABC has beat NBC in the demo. For the week of June 20, in total viewers and the 25-54 demo:

NBC: 7,510,000 / 2,290,000

ABC: 7,330,000 / 2,480,000

CBS: 6,370,000 / 2,020,000

> Also: In the second quarter of 2005, Nightly News was #1, but WNT outperformed NN by 70,000 adults 25-54. “This marks the first time since 1996 that World News Tonight has out-delivered Nightly News among key demo viewers in the 2nd quarter,” an ABC press release says.

MEDIABISTRO EVENTS

Get Social Media Marketing Secrets from Experts

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.