The 53rd annual Liberty Bowl on Dec. 31 will be televised on ABC instead of ESPN.
The bowl game match up between a representative from the Southeastern Conference and the Conference USA champion was once a staple on ABC between 1966-1980.
Thanks to solid ratings and a an attractive time slot, ABC decided to once again air the bowl game, which will gain 16 million households as a result.
“We’ve enjoyed being on ESPN the last two decades,”AutoZone Liberty Bowl executive director Steve Ehrhart said. “But the chance to have our game on ABC, which is Disney-owned like ABC, raises us to another level. With ABC, we’ll have an additional 16 million households available to us so we can spread the message of St. Jude Children’s Research Hospital.”
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