TVSpy LostRemote AgencySpy PRNewser FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Local Stations Hold Their Breath As ‘Katie’ Changes Things Up For Season Two

The local TV stations that carry Katie Couric‘s Disney-ABC talk show “Katie” are hopeful that season two of the program will deliver stronger ratings.

B&C’s Michael Malone talks to a few of the local affiliates, some of whom are pleased with the show, although most are disappointed

“The results have not been as strong as we would’ve liked,” says Emily Barr, former WLS Chicago general manager who now heads up the Post-Newsweek group. “We hope there’s some changing and tweaking to improve the connection with the audience…

“To be fair, Katie is the highest rated new talk show,” says Bill Carroll, VP and director of programming at Katz Television Group. “Are ratings meeting expectations? Probably not.”

Of course, new “Katie” EP Rachel Miskowiec has plans to change things up in season two. She talks to B&C’s Paige Albiniak about what she has in store (subscription required):

I have a very clear vision for her and I’m hoping that we can grow together. I feel that America is still getting to know her. I feel like there are aspects and sides to her that we haven’t shown the world yet. And she’s so fun out in the world. I’m hoping to get her out of the studio more this year.

Miskowiec also wants to try and secure more big “get” interviews with newsmakers.

Mediabistro Course

Online Production for Writers and Editors

Online Production for Writers and EditorsStarting July 17, learn how to create multi-dimensional content for your digital mediums! Taught by a multiplatform journalist, Darragh Worland will teach you how to create content that is multi-dimensional and editorially relevant, use the web to its full potential, create stories that have social media campaigns built in and increase your value as as an employee. Register now!