Morning Show Ratings: George’s First Week

morning_12.24.jpgDuring his first week as co-anchor of “Good Morning America” George Stephanopoulos improved on the final week of Diane Sawyer in younger viewers — the best A25-54 performance this season — but not in Total Viewers.

NBC’s “Today” show continued to lead as the top morning program also showing growth week-over-week and besting #2 GMA by 1.4M Total Viewers.

The average for the week of Dec. 16:

Total Viewers: NBC: 5.98M / ABC: 4.60M / CBS: 2.87M

A25-54: NBC: 2.69M / ABC: 1.93M / CBS: 1.21M

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