TVSpy LostRemote AgencySpy PRNewser FishbowlNY FishbowlDC SocialTimes AllFacebook GalleyCat UnBeige MediaJobsDaily

Morning Show Ratings: Week of December 16

MorningShowNEW“Today” won the younger demo for the first time in close to six months, beating “GMA” by 18,000 viewers while “GMA” kept its lead in total viewers by 337,000.  The total viewers gap is the closest the NBC broadcast has gotten to “GMA” in almost a year, since the week of December 31, when “Today” won in the demo.

Compared to the same week last year, all three networks were up, with “Today” showing the most growth in both total and younger viewers: +12% /+16%, respectively. “CBS This Morning” was up +9% in total viewers and +6% in the demo. “GMA” was up +7% in total viewers and +11% in the demo.

The averages for the week of Dec. 16, 2013:

  • Total Viewers: ABC: 5.572M / NBC: 5.235M / CBS: 3.048M
  • A25-54 viewers: ABC: 2.196M / NBC: 2.214M / CBS: 1.119M
Mediabistro Course

Mediabistro Job Fair

Mediabistro Job FairLand your next big gig! Join us on January 27 at the Altman Building in New York City for an incredible opportunity to meet with hiring managers from the top New York media companies, network with other professionals and industry leaders, and land your next job. Register now!