ABC’s “Good Morning America” wins another week in the mornings, and grows its younger viewer audience by +17% vs. the same week last year. It was during the first three weeks of 2013 that “Today” pulled out wins in the demo, before settling back into second place.
The NBC morning program also showed growth in the demo, up +6%, and it was the only broadcast up week-to-week in the demo.
Among total viewers, “CBS This Morning” showed the most growth in the morning: up +10% compared to the same week last year. “GMA” is up +9% and “Today” is up +7% in total viewers.
The averages for the week of January 13, 2014:
- Total Viewers: ABC: 5.724M / NBC: 5.054M / CBS: 3.012M
- A25-54 viewers: ABC: 2.310M / NBC: 2.153M / CBS: 1.057M