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Wednesday, Dec 19
2007 Ratings: MSNBC has "Fastest Growing Primetime Lineup of any Top-50 Cable Channel"
Additionally, MSNBC is touting a Keith Olbermann win over CNN for the 8pmET time period in both total viewers and the A25-54 demo. MSNBC is up 55% in total viewers (743,000 vs. 479,000) and up 39% in A25-54 (260,000 vs. 187,000) at 8pm. CNN is down 2% (642,000 vs. 656,000) and up 9% in A25-54 (209,000 vs. 192,000) at 8pmET (Live+SD). Click continued to read the press release... MSNBC HAS THE FASTEST GROWING PRIMETIME LINEUP OF ANY TOP-50 CABLE CHANNEL FOR 2007
With two weeks to go in 2007, MSNBC is posting its greatest share of the cable news audience in the target 25-54 demographic (20%) since 2001. The channel is up 18% in P2+ over 2006 for total day (310,000 vs. 263,000) and 16% in A25-54 (129,000 vs. 111,000). CNN limps to the finish line, up just 2% in P2+ (485,000 vs. 477,000) and 3% in A25-54 (170,000 vs. 165,000). Fox News Channel's growth has stalled this year, ending the year with no growth in total viewers (823,000 vs. 824,000) and down 2% in A25-54 (241,000 vs. 246,000). (All data is Live + Same Day, year-to-date through December 16) In primetime (8-11 p.m. ET, M-S), MSNBC is up a very strong 32% in total viewers (508,000 vs. 385,000) and 27% in A25-54 (202,000 vs. 159,000). CNN finishes the year up just 2% in P2+ (771,000 vs. 753,000) and up 9% in A25-54 (245,000 vs. 225,000). Fox News is up 4% in P2+ (1,475,000 vs. 1,412,000) and up 2% in A25-54 (354,000 vs. 347,000). "Countdown with Keith Olbermann" continues to grow at an amazing rate in 2007, beating CNN for the year in both total viewers and the 25-54 demographic. At 8 p.m. ET, MSNBC is up 55% in total viewers (743,000 vs. 479,000) and 39% in A25-54 (260,000 vs. 187,000). CNN ends the year with 100,000 fewer total viewers in the time period than MSNBC, down 2% (642,000 vs. 656,000) and up 9% in A25-54 (209,000 vs. 192,000). Fox News is up 7% for the year in P2+ (2,263,000 vs. 2,118,000) and up 4% in A25-54 (470,000 vs. 450,000). At 9 p.m. ET, where the network airs "Live with Dan Abrams" Monday – Thursday and documentary programming on Friday, MSNBC finishes the year up an impressive 26% in total viewers (487,000 vs. 387,000) and up 23% in A25-54 (181,000 vs. 147,000). CNN ends the year up only 4% in P2+ (1,115,000 vs. 1,071,000) and up 12% in A25-54 (311,000 vs. 277,000). Fox News is basically flat, up 1% in total viewers (1,564,000 vs. 1,555,000) and down 4% in A25-54 (391,000 vs. 408,000). MSNBC is also experiencing substantial growth 10 p.m. – midnight ET, the "Doc Block." MSNBC's documentary programming is up 32% in total viewers (413,000 vs. 314,000) and 40% in A25-54 (200,000 vs. 143,000). CNN's "AC 360" is flat for the year in both P2+ (676,000 vs. 674,000) and A25-54 (255,000 vs. 252,000). Fox News is up 1% in P2+ (1,210,000 vs. 1,202,000) and up 3% in A25-54 (368,000 vs. 356,000). "Hardball with Chris Matthews" has grown its audience in both of its airings for the year, while the competition was flat or down. At 5 p.m. ET, "Hardball" is up 25% in P2+ (420,000 vs. 336,000) and up 9% in A25-54. For that time period, CNN is up 1% in P2+ (616,000 vs. 608,000) and up 4% in A25-54 (179,000 vs. 171,000). Fox News is down 2% in P2+ (962,000 vs. 984,000) and down 7% in A25-54 (211,000 vs. 226,000). At 7 p.m. ET, "Hardball" is up 7% in P2+ (437,000 vs. 410,000) and up 1% in A25-54 (151,000 vs. 150,000). In that hour CNN is up 4% in P2+ (691,000 vs. 665,000) and up 5% in A25-54 (219,000 vs. 208,000). Fox News is flat in P2+ (1,319,000 vs. 1,325,000) and down 4% in A25-54 (326,000 vs. 340,000). Email This Post |
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