TVSpy LostRemote AgencySpy PRNewser FishbowlNY FishbowlDC SocialTimes AllFacebook GalleyCat UnBeige MediaJobsDaily

MSNBC’s Prime Change: Abrams’ Memo

First on TVNewser: In a memo to MSNBC staffers this evening, GM Dan Abrams has announced primetime changes that will have a domino effect across the channel. “Beginning on Monday July 10, we will air two hours of taped programs at 10 and 11 pm Monday through Friday,” Abrams wrote.

MSNBC is expanding its longform unit to build the network’s tape inventory. “As we begin to ramp-up production of new programs, we will work closely with the team over at Dateline NBC to create hours on topics ranging from news of the day, to crime to the war on terror to politics,” Abrams wrote.

Click continued to read the full memo




First let me just thank everyone for helping to make my transition to General Manager relatively painless. I truly appreciate all of your kind words of encouragement and hope that I can live up to your expectations. More important, in a few short weeks, I have become even more convinced that with the talent in this building, we can continue to surge ahead.

With that said, I want to announce a number of exciting changes in our evening schedule.

Beginning on Monday July 10, we will air two hours of taped programs at 10 and 11 pm Monday through Friday. Friday night taped programming has been an enormous success for us. As a result, we will complement our live primetime shows with programs from our library of long form shows. I believe this change will allow MSNBC to better reflect the numerous outlets that make up NBC News. The same way Dateline is a critical piece of NBC News, taped programming should be a critical piece for us as well. As we begin to ramp-up production of new programs, we will work closely with the team over at Dateline NBC to create hours on topics ranging from news of the day, to crime to the war on terror to politics. Of course we will also cover human interest stories which have long been a staple at Dateline as well.

I am thrilled that Scott Hooker will continue to serve as Senior Executive Producer of Documentary Production and Development . I am also pleased to announce that an old friend of MSNBC is back in house. Michael Rubin has returned to MSNBC after a 5 year absence and will serve as Vice President, long form programming. Mike has had a distinguished career producing long form programming here and at CBS News. Together, Mike and Scott will lead our efforts as we continue to build our tape inventory.

Rita Cosby is going to expand her role with us and become the primary anchor of “MSNBC Investigates.” We need Rita to help take us to the next level. She will lead the newly created “Rita Cosby Specials” unit. As always, when there’s a big story, Rita will be there. In addition, Rita will be one of the hosts of our documentary programming.

“Live & Direct” has made headlines literally from its first day on the air and I expect that her new unit will continue to do so. I want to thank Rita, Angie and the whole team for their hard work and dedication over the past year.

Tucker Carlson will move from late prime to early prime, taking the place of my show at 4 and 6 pm eastern time. I’m excited to have Tucker jump-start our primetime lineup from his new home-base in Washington. Expect to see a number of new segments which will help better brand the show in the mold of . .well. . . Tucker Carlson. The goal. . . to have him to do a better show than I did!

I believe that this schedule will help take us to the next level. I’m lucky to be able to work with such a great team here at MSNBC. Thanks for all your continued hard work.

Mediabistro Course

Mediabistro Job Fair

Mediabistro Job FairLand your next big gig! Join us on January 27 at the Altman Building in New York City for an incredible opportunity to meet with hiring managers from the top New York media companies, network with other professionals and industry leaders, and land your next job. Register now!