Blogging from the 2008 NAB-RTNDA conference in Las Vegas.

This morning CBS's Charles Osgood joined a list that includes Ronald Reagan, Edward R. Murrow and Walter Cronkite as he was honored with the NAB Distinguished Service Award. The award recognizes those who have made "significant and lasting contributions to the broadcasting industry."

The anchor of CBS News "Sunday Morning" and the four-times daily "Osgood File" on CBS Radio, was humbled by the recognition. "And so here we are in Las Vegas, so I guess it's real." Osgood, who Charles Kuralt once called "one of the last great broadcast writers," rhymed his acceptance speech a la Dr. Seuss. "We are old media, they say. I hate it when they talk that way," went one line.

Before signing off with his trademark "see you on the Radio" Osgood's closing line was subtle but seemed awfully timely: "Our fate is not in our stars, but in ourselves," said the 40-year broadcast veteran.

• Related: TVWeek interview with Osgood...