NBC Draws Most TV Viewers For Inauguration

Most people watching television during the day yesterday chose to watch NBC for inauguration coverage with ABC a very close second, according to Nielsen Fast National Data.

11am-2pmET

• Total Viewers:

NBC – 10,406,000

ABC – 10,129,000

CBS – 7,049,000

• A25-54 demo:

NBC – 4,335,000

ABC – 3,931,000

CBS – 2,724,000

(after the jump, see how the broadcast networks compared from 12-1pmET and 10am-5pmET)

In prime time, FOX broadcast network was the only network without Inauguration coverage. And it won the night. ABC was second, CBS third and NBC fourth.

• The Neighborhood Ball on ABC was the #2 program at 8pm and the #1 show at 9pm.
• CBS’s “Change and Challenge” at 9pm came in fourth.
• NBC’s 10pm Inauguration special came in third.

Note: FOX daytime ratings will not be available for another few days.

Click continued to see more network breakdowns, and click here to see how the cable networks stacked up…

12-1pmET
Total Viewers / A25-54 demo

NBC 12,210,000 / 5,178,000
ABC 11,746,000 / 4,517,000
CBS 8,245,000 / 3,211,000

10amET-5pmET
Total Viewers / A25-54 demo rating

NBC 8,650,000 / 2.8
ABC 8,364,000 / 2.6
CBS 5,531,000 / 1.6

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