Andrea Mitchell: "MSNBC Is Helping Preserve The NBC News Brand"

5 Questions For...Andrea Mitchell

Alissa Krinsky
TVNewser Contributor

andrea_mitchell05 (2).jpgAndrea Mitchell is NBC's Chief Foreign Affairs Correspondent and the anchor of MSNBC's 1pmET hour. Since joining NBC thirty years ago her beats have included energy, the White House, Congress, and presidential politics. Mitchell has covered every presidential election since 1972 and hosted MSNBC's The Mitchell Report during the 2000 campaign.

Over the years, Mitchell has also appeared frequently on Meet the Press as a panelist and substitute host. Her name is among those discussed as speculation continues over who will be named the program's permanent host. She discusses MTP's future with TVNewser, and shares her views on the mutual co-existence of NBC News and MSNBC.

1. TVNewser: If the Meet The Press anchor job were offered to me...
Mitchell: Meet the Press is, as Tim [Russert] used to say, a national treasure, and I know that whatever NBC decides to do in the future will preserve the integrity and the traditions of the program.

Fortunately, despite losing our leader and my friend and mentor, Meet the Press has continuity with Executive Producer Betsy Fischer in charge, and with Tom Brokaw's willingness to take over the show until after the election.

2. TVNewser: As one of the longest-serving correspondents for NBC News, my response to critics who say MSNBC's infusion of opinion during news broadcasts is damaging to the NBC News brand:
Mitchell: MSNBC is helping preserve the NBC News brand by making us the only broadcast network with a worldwide cable organization. It permits us to go live at any time with breaking news, gives us the ability to carry non-stop political coverage, including debates and convention proceedings, and — best of all — merges a new cadre of correspondents, anchors and producers with the NBC News team.

Nothing could be more important to our future. There are plenty of firewalls between the opinion during MSNBC's prime time shows and the NBC News broadcasts.


3. TVNewser: Returning to the anchor desk has been...
Mitchell: I love being on MSNBC and am having a lot of fun with my show. Anchoring is a way to stretch some muscles I can't exercise when I'm doing shorter spots for our regular broadcasts. It's also been fun to take the program to all the primary election states and interview people in the field. The show has great producers who are incredibly flexible about staying on top of the latest breaking news. Sure, it's hectic — but I've spent my career thriving on "hectic."

4. TVNewser: Compared to past presidential campaigns, covering this 2008 election year is:
Mitchell: There's no question that this is the most exciting campaign ever — not only because of the candidates, but because of the velocity of the news cycle, given the blogs and all the other sources of attack and counter-attack.

We had the longest, most interesting primary campaign in U.S. history — and a strong field of candidates in both political parties — unprecedented! It's exactly why I'm loving having access to MSNBC along with the Today program and Nightly News with Brian Williams for our stories. Who would have imagined traveling to Iraq, Jordan, Israel, the West Bank, Berlin, Paris and London with a presidential campaign? And being live in all cities for all programs, on both cable and the network?

5. TVNewser: The biggest scoop of my career:
Mitchell: Probably the biggest scoop that was completely unexpected was in 1988, when I reported that Dan Quayle was George H.W. Bush's choice to be Vice President. People said: 'Dan who?' When we went on the air, everyone was stunned, and the premature announcement on NBC did impact the subsequent difficulty the Bush campaign had in controlling the roll-out of Quayle.

We matched that four years ago with the scoop that John Edwards was John Kerry's pick, although that choice was more predictable. Over the years, there have been lots of scoops covering the White House and the hill — but the vice presidential sweepstakes is always fun.

new on mediabistro.com

The Future of Social Media with Chris Anderson

The editor of Wired explains how to create a social network that works.
Watch the video

Email This Post

Fill out the following information and click on the Send button in order to send this post, Andrea Mitchell: "MSNBC Is Helping Preserve The NBC News Brand", to a friend.
Friend's name
Friend's email address
Your name
Your email address
Note to your friend (optional, max 200 Characters)

Read more on TVNewser >

And Now the News...About TV News
TVNewser in Your Inbox
Mobile Version
RSS Feed
Our Blog Network

BayNewser

WebNewser

PRNewser

TVNewser

MediaJobsDaily

AgencySpy

GalleyCat

FishbowlNY

FishbowlDC

FishbowlLA

UnBeige

MobileContentToday

TVNewser Staff
Managing Editor:
Chris Ariens

Editor:
Kevin Allocca

Contributors:
Gail Shister
Alissa Krinsky


Email

Twitter

About
Anonymous Tips

  TVNewser twitter feed loading...

View twitter directly

Follow TVNewser on Twitter



Internsmall9-17.jpgIntern at TVNewser

Archives

November 2009

October 2009

September 2009

August 2009

more...


Links

Broadcasting & Cable

BuzzMachine

FTVLive

Inside Cable News

The Live Feed

Media Decoder

NewsBlues

NewscastStudio

Newslab

Romenesko

TV Barn

TV by the Numbers

TVNewsCheck

TVSpy Watercooler

TVWeek

Variety

Z on TV

Topics

ABC

Al Jazeera

BBC

Bloomberg

CBS

CNBC

CNN

FNC

Fox Biz

HDNet

HLN

MSNBC

NBC

truTV


Awards & Accolades

Cable News Wars

Couric Watch

Exclusives That Aren't

Events

Funny

Generalities

Evening News Ratings

Morning Cable Ratings

Morning Media Menu

Morning Show Ratings

Morning Show Wars

Network Newsing

Now & Then

Ratings

Revolving Door

Site Announcements

State of the News Media

Studies & Research

Sunday Shows

The Ticker

Top Stories

WebNewser

Year in Review


09/11/06

2008 Conventions

A Year Of Katrina

Bird Flu

Court Cases

Hurricane

Iraq

NAB-RTNDA

Obits

Olympics

Politics

The Pope

Questions

Supreme Court

Job Listings

Featured Listings

HR Generalist
WNYC Radio
New York, NY

Account Executive - Denver
The Bump
Denver, CO

Account Executive / Assistant Account Executive
Broadcast Public Relations
New York, NY

Online Account Manager
Clear Channel Digital
Burbank, CA

ADVERTISEMENT


mediabistro.com l Member Benefits l Jobs l Freelance Marketplace l Courses l Events l Forums l Content
mediabistro Blogs: Media News l TVNewser l GalleyCat l UnBeige l FishbowlNY l FishbowlLA l FishbowlDC l PRNewser l AgencySpy
MobileContentToday l WebNewser l BayNewser l MediaJobsDaily l mbToolbox
Site Map l Advertising/Sponsorships l Partners l About Us l Contact Us/Help

internet.commediabistro.comJusttechjobs.comGraphics.com

Search:

WebMediaBrands Corporate Info

Legal Notices, Licensing, Reprints, Permissions, Privacy Policy.
Advertise | Newsletters | Shopping | E-mail Offers