Twenty-two years on NBCUniversal’s “The More You Know” public service campaign is still kicking. And this week it debuted a redesigned look incorporating the new Comcastic NBCUniversal logo.
Brian Williams, Seth Meyers, Alec Baldwin and Ken Jeong are among the NBC stars participating. President Barack Obama and First Lady Michelle Obama also taped spots about education and childhood obesity.
Little known fact (unless you go to Wikipedia a lot) Tom Brokaw hosted the first “The More You Know” PSA in January 1989. Here’s a behind-the-scenes video of this season’s tapings:
- How two Former NBC News Producers Figured Out How to Successfully Skimm the News
- Willie Geist Renovates Homeless Shelter on the 'Today' Show
- 'Caught on Camera' Comes to NBC Primetime
- Megyn Kelly on White House Christmas Party: 'Boy oh Boy Did I See a Lot of MSNBC Anchors'