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Nightline Tops Letterman During RNC

For the week of September 1, ABC’s “Nightline” outperformed CBS’s Late Show with David Letterman among Total Viewers and the A5-54 demo. This marks “Nightline’s” eighteenth victory (plus one tie) over Letterman in the demo and the thirteenth victory (plus two ties) over Letterman among Total Viewers.

“Nightline” also continues to close the gaps with the late night comedy shows. Season to date, “Nightline” closed the demo gap with Letterman by 84%, and with the Tonight Show with Jay Leno by 47%.

Show Network A25-54 Total Viewers
Nightline ABC 1.38M 3.05M
Late Show CBS 1.31M 2.71M
Mediabistro Event

“Vine: Create Quick Social Video to Market Your Brand” Webcast

Bring your Twitter efforts and information to life with this popular video app. Find out how in our Vine webcast taking place tomorrow, June 19 from 4-5 pm ET. Gemma Craven (left), EVP, New York group director of Social@Ogilvy, will discuss how her team has created interactive videos for brands to get their message heard. Register today.