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NYT & NBC: “We Do Like to Be Totally Transparent Here”

The New York Times has been criticized recently for not disclosing a year-old political partnership it has with NBC News/MSNBC and a 7-month old business news partnership it has with CNBC. Cases in point: Bill Carter‘s story on Rachel Maddow being named an anchor of a new 9pmET show on MSNBC. And last month, when the paper ran a feature on CNBC’s Erin Burnett.

Politico’s Michael Calderone asked Carter if the Times should disclose:

I cover them all the time, of course, and have never personally had anything to do with whatever the Times has going with them, so it just didn’t occur to me to mention it. But we could probably have a pro-forma disclosure when I do a piece that includes them. The connection obviously had zero to do with the Maddow piece but we do like to be totally transparent here.

> More: An emailer asks: “Does Politico disclose their CBS deal every time they write?”

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