Oct. #’s: MSNBC Posts Big Gains With Hardball, Countdown, Scarborough

Fox News and CNN were mostly down in October primetime, compared to the same month a year ago. But MSNBC was mostly up, with Hardball enjoying a 27 percent gain in the demo and Scarborough Country recording a 13 percent increase. Countdown with Keith Olbermann beat CNN’s Paula Zahn in the demo again, and came within 2,000 viewers of beating her in total viewers. Olbermann was up 61 percent in the demo versus last year. Here are the hourly numbers:

	25-54 demo				Total viewers
Smith	368,000	392,000	-6%		1,301,000	1,577,000	-18%
Blitzer	252,000	241,000	+5%		755,000	811,000	-7%
Matthews	174,000	137,000	+27%		457,000	434,000	+5%

	25-54 demo				Total viewers
O’Reilly	470,000	518,000	-9%		2,081,000	2,678,000	-22%
Zahn	217,000	233,000	-7%		639,000	824,000	-22%
Olbermann	233,000	145,000	+61%		637,000	381,000	+67%

	25-54 demo				Total viewers
H&C	434,000	443,000	-2%		1,456,000	1,775,000	-18%
King	283,000	281,000	+1%		1,007,000	1,134,000	-11%
Scarbo.	152,000	135,000	+13%		418,000	382,000	+9%

	25-54 demo				Total viewers
Greta	368,000	420,000	-12%		1,141,000	1,600,000	-29%
Cooper	283,000	281,000	+1%		1,007,000	1,134,000	-11%
Doc Block	140,000	130,000	+8%		321,000	344,000	-7%

	25-54 demo				Total viewers
O’Reilly	385,000	321,000	+20%		1,070,000	1,148,000	-7%
Cooper	208,000	211,000	-1%		468,000	571,000	-18%
Doc Block	168,000	103,000	+63%		327,000	230,000	+42%

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