TVSpy FishbowlNY FishbowlDC FishbowlLA SocialTimes MediaJobsDaily more GalleyCat AppNewser UnBeige AgencySpy PRNewser 10,000 Words AllFacebook AllTwitter semanticweb.com

Olbermann, O’Reilly Gain From “Politically Opinionated Talk”

The NYTimes’ Jacques Steinberg writes about how the cable nets benefited from “politically opinionated talk” this year. Steinberg writes, “Keith Olbermann‘s Countdown on MSNBC — a program whose steady drumbeat of criticism of the Bush administration included a call for the president’s resignation — grew by more than 50 percent from 2006 to 2007. ”

Steinberg continues, “The audience for [Bill] O’Reilly, who tends to approach issues from well to the right of Mr. Olbermann, also grew this past year, though at a rate (about 6 percent, representing about 120,000 more viewers) that fell short of Mr. Olbermann’s gains.”

The Times piece also evaluates the political leanings of Lou Dobbs, the ladies of The View and the overall political coverage on the nightly newscasts.

MEDIABISTRO EVENTS

Use Social Media to Market Your Business

Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews.