Last month, Cumulus Media threatened to drop two of its biggest stars across the country: Rush Limbaugh and Sean Hannity. As we reported at the time, it was a very public negotiating strategy, rather than a serious threat, and it seems to have paid off.
Politico’s Dylan Byers reports that Limbaugh is now likely to re-sign with Cumulus, although Hannity’s future is still up in the air.
POLITICO learned of the plans on Thursday night when Cumulus-syndicated radio host Michael Savage told his listeners that he anticipated taking over Hannity’s time slot later this year on Cumulus stations.
“I predict, right here, right now, that I Michael Savage and the Savage Nation is going to take over The Sean Hannity Show time slot by the end of the year,” Savage announced. “I am the heir apparent to afternoon drive on the east coast and around America on Cumulus stations, which have the most powerful stations in the radio world.”
One thing to keep in mind about high-profile public negotiations is that anything can (and often will) happen. Hannity may end up being dropped, but don’t be surprised if they strike a new deal either.