Sarah Palin Continues to be a Ratings Draw for Networks

A week of Sarah Palin interviews began Monday on Oprah and culminated last night on “20/20,” and in between national TV interviews with Sean Hannity and Bill O’Reilly with each drawing huge ratings.

• Oprah Winfrey had her highest-rated show in two years with the Palin interview Monday.

• Wednesday’s “Hannity”, featuring Palin, was the second most-watched show of the year for the Fox News host with 4.2M Total Viewers.

• Thursday’s O’Reilly interview with Palin drew 4.12M Total Viewers.

• And last night Barbara Walters‘ interview with former VP nominee won the 10 o’clock hour in Total Viewers, A18-49 and A25-54. It was the second-biggest audience for “20/20″ in the last eight months.

And the interviews will continue next week. Palin will be a guest on “On the Record with Greta Van Susteren” on Monday. Also, Part III of O’Reilly’s interview is set for Monday.

Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews.