Shep Smith Hosting Nightly Newscast On Fox Broadcast?: “It Would Be So Cool”

“Much like a youthful Dan Rather made a name for himself with stellar coverage of a Gulf Coast hurricane two generations ago, Fox News Channel’s Shepard Smith opened some eyes with his work” during Katrina, the AP’s David Bauder ledes on the wire today.

I think the more important part of the story is the ending:

“With Fox News chief Roger Ailes expanding his authority to the Fox-owned local stations, there’s talk the Fox broadcast network might want to begin a nightly newscast. Smith would be the obvious choice to anchor.”

Shep’s response: “It would be so cool, and if they wanted me to do it, I certainly wouldn’t turn them down.”

> Also: “Before Katrina, he averaged 1.4 million viewers a night. Since Katrina, he’s been bringing in more than 2.5 million viewers, according to Nielsen Media Research.”

Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews.