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“Slept at the Wheel” or Reliant on the Web? You Decide

As we told you yesterday, Fox Business Network rushed a proof of performance ad to air last night. The spot takes several shots at CNBC for staying in taped programming at crucial times during the bailout discussions on Capitol Hill, especially after Midnight Sunday when an agreement had been reached.

Without explaining why the network remained with a taped episode of Suze Orman, rather than, at the least, simulcasting MSNBC’s live report, a CNBC spokesperson tells TVNewser the network relied on their Website to deliver updates.

“In fact, with over 350,000 unique visitors, CNBC.com set a new record of page views for a Sunday with over 5 million, up 11% from the record on Sept. 14,” the spokesperson wrote in an email, adding “CNBC aired a special last night at 8 PM ET with extensive reporting about the bailout package.” CNBC also aired special programming on two prior Sundays this month. On Sept. 14 a half hour special turned into three hours of live coverage as word emerged that Lehman Brothers was about to collapse and Merrill Lynch was sold off to Bank of America.

Still, it’s this past weekend that had FBN talking about their competitor…

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