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Posts Tagged ‘ABC News Digital’

Joe Ruffolo, SVP of ABC News Digital, on Mobile, Social and Live Video

Joe Ruffolo knows that news happens 24 hours a day, seven days a week. So a key strategy for the senior vice president of ABC News Digital is to create new initiatives to get the word out faster, whether it’s through live videos, improving mobile features or increasing the brand’s social media presence.

As part of our Profit From Your Passion series, focusing on TV/Entertainment, we talked to Ruffolo about why live video is such an important platform for ABC News Digital: “We started this last year with the elections, where we actually did our own coverage. [On] election night, we had over 10 million live streams going just of the ABC News Digital coverage, which is just a huge, exciting opportunity for us.”

Check out the video below for more from Ruffolo, including why mobile is the next frontier for digital journalism and an experience from early in his career that has stuck with him.

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Cubes: Tour of ABC News Headquarters

Here’s an inside look at ABC News.  In this episode of mediabistroTV’s “Cubes,” David Muir, weekend anchor of “World News,” gives us a behind-the-scenes tour of the ABC News headquarters.

The ABC complex on Manhattan’s upper west side is home to ABC News, “Live! with Kelly,” and local New York station WABC.  Diane Sawyer also makes a cameo in the video (as do her dozens of Emmys).

For more mediabistroTV videos, check out our YouTube channel, and be sure to follow us on Twitter: @mediabistroTV

ABC News Digital Hires

ABC News Digital is looking to strengthen its search-engine optimization and publicity with the respective hires of John Shehata and Michelle Levi.

Shehata is an SEO expert who had been with Advance Internet. He will be executive director of search and social media for ABC News Digital.

Levi joins as publicist for digital platforms. She had been media manager for Politico and worked at CBS News in DC before that.

“John brings the incredibly unique perspective that combines a detailed technical background and superb editorial insights,” says ABCNews.com executive producer Ed O’Keefe. “His groundbreaking work in search and social media has made him one of the nation’s foremost experts in a dynamic and challenging field. We are enormously proud to welcome John and Michelle to the ABC News Digital leadership team.”