It was born in the early days of the internet as a place to get news around the clock, online and on TV. Eighteen years later, MSNBC is expanding its television production capacity and its online omnipresence with a series of web-only shows that fit the network’s progressive leanings.
Shift, as it’s called, launched this morning with “The Briefing.” Hosted by NBC News Washington correspondent Luke Russert. The one-hour show will look ahead to the week in politics.
Krystal Ball will host women’s issues show “Krystal Clear;” Janet Mock will host a pop culture show called “So Popular!;” “Left Field” explores the sports world; “Three Cents” is a business show hosted by Josh Barro; and “Code Forward” is a technology show in partnership with Re/Code, which includes NBCU as an investor.
More than a name, shift is what MSNBC is trying to accomplish, in an effort to grab more online eyeballs. Read more